Elevate your property management game by stepping into the owner's shoes! Gain the knowledge and strategies to align operations with the investor's financial goals. We'll explore how to maximize property value while enhancing the resident experience, ultimately exceeding expectations and ensuring long-term success.
Key Takeaways:
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Understand the terms and strategies behind the investor's goals.
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Determine the impact customer service has on the value of your asset.
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Develop tools to determine if a new product or project is relevant.
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Join Marci French and the Webinar Wednesday Team on June 10, 2026 at 2pm Eastern Time To Learn How to Run It Like You Own In!
About Marci French
Marci French is a lifelong learner born into Generation X as a biracial unifier and JEDI (Justice, Equity, Diversity, and Inclusion) facilitator. She is a Senior Faculty Member of the National Apartment Association Education Institute where she utilizes her more than 25 years of multifamily experience to lead, coach, and mentor those in the industry. Utilizing her unique story, Marci facilitates tough conversations and creates safe spaces for participants to explore identities, practice empathy, and consider new ideas.
Marci earned her Certified Apartment Manager (CAM) and Certified Apartment Portfolio Supervisor (CAPS) designations from the National Apartment Association (NAA). She holds a certificate in Diversity, Equity and Inclusion in the Workplace from the University of South Florida and is a 2015 graduate of the NAA Leadership Lyceum. Marci currently serves as a member of the NAAEI Curriculum Development Committee and as Chair of the Diversity, Equity, and Inclusion Committee for NAA.
Proudly sponsored by:
BGSF delivers premier property management staffing and workforce solutions for apartment, luxury, and commercial communities. Recently honored as a National Apartment Association’s Supplier Company of the Year, BGSF partners with leading property management firms across North America to connect them with top-tier talent, from leasing agents and maintenance technicians to concierge professionals, property operations experts, and more. By combining advanced technology with comprehensive training, BGSF boosts operational performance and drives results across residential and commercial real estate, offering flexible staffing solutions for both short-term and long-term needs.
www.BGSF.com
BetterBot is the leading AI platform provider for the multifamily industry, transforming how property owners and operators manage marketing, operations, and on-site teams. Our innovative solutions empower clients to overcome challenges like tighter budgets, staffing shortages, and economic uncertainties with ease. By enhancing responsiveness, streamlining processes, and providing actionable insights through transparent reporting, BetterBot helps clients achieve maximum occupancy rates, boost profitability, and deliver exceptional resident experiences.
As a trusted partner to 12 of the top 20 property management companies recognized by the National Multifamily Housing Council, BetterBot combines cutting-edge AI technology with a human-centric approach. Our platform automates routine tasks, enabling property teams to focus on creating meaningful connections and thriving communities. With BetterBot, you gain the confidence to navigate challenges, fill properties faster, and drive sustainable growth. Together, we’re reshaping the future of multifamily property management.
www.BetterBot.com
* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.
