This targeted webinar introduces multifamily managers and leasing professionals to the key principles of motivation and communication that drive success in their roles. This session focuses on helping you understand your own core motivational drivers and how they influence your communication style — both with your team and with prospects.
You will learn how to read signals from potential residents to better identify their preferences, allowing you to tailor your leasing conversations more effectively and close leases faster. Additionally, the strategies shared will help strengthen team collaboration by improving how you influence and engage team members.
Through clear explanations and practical insights, you’ll gain a fresh perspective on motivation that can be applied immediately to boost your onsite performance, streamline team interactions, and ultimately increase leasing success.
Learning Objectives:
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Improve your influence and teamwork by aligning communication with individual motivations.
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Understand your personal motivation style and how it affects your communication with teams and prospects.
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Learn to identify verbal and behavioral cues from prospects that reveal their leasing preferences.
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Develop strategies to adapt your approach based on prospect preferences to increase leasing effectiveness.
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Gain insights you can apply daily onsite to perform with greater confidence and results.
Join Stephanie Puryear Helling and the Webinar Wednesday Team on June 24, 2026 at 2pm Eastern Time To Learn How to DISCover your Motivation!
About Stephanie Puryear Helling
About Stephanie Puryear Helling
Stephanie is the Past President of the National Apartment Association Education Institute, as well as a Transformational Leadership, Change Management, Resiliency and Customer Experience Coach.
She’s a John Maxwell Leadership Team Certified Coach, speaker, and trainer with more than 25 years in corporate learning and leadership development. She has helped companies develop and implement strategic initiatives through her speaking engagements. She’s also a former Army National Guard Combat Medic and Mom of 3 Wonderful Sons
Proudly sponsored by:
Gatewise delivers a unified, smartphone-based access control platform that simplifies how multifamily communities manage entry. From gated entrances to unit doors and shared amenities, every access point is controlled through one cloud-based system. Operators gain real-time visibility, automated credential management, and seamless integrations with leading property management software. Residents enjoy secure, keyless access from their smartphones, while staff save time with centralized control and remote management tools. Gatewise enhances security, improves operational efficiency, and elevates the resident experience across an entire portfolio.
www.gatewise.com
BG Staffing delivers premier property management staffing and workforce strategies for multifamily, luxury, and commercial real estate. As the largest U.S. firm in our staffing speciality, we believe your best amenities are the human ones—the leasing, maintenance, and management teams creating successful places to live and work.
Recently honored as the National Apartment Association’s Supplier Company of the Year, BG Staffing partners with leading firms across North America to connect them with top-tier talent, from property managers and groundskeepers to concierge and operations experts. We modernize the hiring process by merging PropTech automation with 30 years of human expertise. Whether you need temporary coverage to fill a sudden vacancy or permanent solutions to scale your portfolio, we provide the resilient energy and market-fueled expertise to help your communities prosper.
www.BGSF.com
* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.
