This targeted webinar introduces multifamily managers and leasing professionals to the key principles of motivation and communication that drive success in their roles. This session focuses on helping you understand your own core motivational drivers and how they influence your communication style — both with your team and with prospects.
You will learn how to read signals from potential residents to better identify their preferences, allowing you to tailor your leasing conversations more effectively and close leases faster. Additionally, the strategies shared will help strengthen team collaboration by improving how you influence and engage team members.
Through clear explanations and practical insights, you’ll gain a fresh perspective on motivation that can be applied immediately to boost your onsite performance, streamline team interactions, and ultimately increase leasing success.
Learning Objectives:
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Improve your influence and teamwork by aligning communication with individual motivations.
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Understand your personal motivation style and how it affects your communication with teams and prospects.
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Learn to identify verbal and behavioral cues from prospects that reveal their leasing preferences.
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Develop strategies to adapt your approach based on prospect preferences to increase leasing effectiveness.
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Gain insights you can apply daily onsite to perform with greater confidence and results.
Join Stephanie Puryear Helling and the Webinar Wednesday Team on June 24, 2026 at 2pm Eastern Time To Learn How to DISCover your Motivation!
About Stephanie Puryear Helling
About Stephanie Puryear Helling
Stephanie is the Past President of the National Apartment Association Education Institute, as well as a Transformational Leadership, Change Management, Resiliency and Customer Experience Coach.
She’s a John Maxwell Leadership Team Certified Coach, speaker, and trainer with more than 25 years in corporate learning and leadership development. She has helped companies develop and implement strategic initiatives through her speaking engagements. She’s also a former Army National Guard Combat Medic and Mom of 3 Wonderful Sons
Proudly sponsored by:
BGSF delivers premier property management staffing and workforce solutions for apartment, luxury, and commercial communities. Recently honored as a National Apartment Association’s Supplier Company of the Year, BGSF partners with leading property management firms across North America to connect them with top-tier talent, from leasing agents and maintenance technicians to concierge professionals, property operations experts, and more. By combining advanced technology with comprehensive training, BGSF boosts operational performance and drives results across residential and commercial real estate, offering flexible staffing solutions for both short-term and long-term needs.
www.BGSF.com
* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.
