In a market where renters have countless options, generic sales pitches fall flat and a one-size fits all approach to leasing simply doesn't cut it anymore. This webinar is designed for leasing consultants, property managers, regional managers, and marketing directors who want to elevate their sales performance by embracing differentiation and modern sales strategies. Discover how to move beyond generic pitches and create tailored interactions that not only attract and convert prospects but builds brand loyalty, too. You'll learn how small, intentional touchpoints can significantly boost closing ratios and strengthen overall performance across your organization. Join us as we explore innovative strategies, tools, and techniques to elevate your property's unique value proposition. By adopting these advanced strategies, you'll not only differentiate your property but also elevate your career by becoming a leader in innovative, results-driven sales approaches.
Key Takeaways:
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Leveraging Data for Tailored Sales Strategies: Explore the types of data you should be collecting and how to use this information to craft personalized outreach and follow-up strategies that resonate with prospects.
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Implementing Personalized Marketing Tactics: Gain insights into low-cost, easy-to-implement marketing tactics that can personalize the renter journey from the first touchpoint to move-in day.
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Measuring Success & ROI: Learn how to measure the effectiveness of your personalized sales strategies and understand the return on investment (ROI) through key performance indicators (KPIs).
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Join Kristi Fickert and the Webinar Wednesday Team on September 16, 2026 at 2pm Eastern Time To Learn How to Stand Out From Your Competition!
About Kristi Fickert
Kristi Fickert is the Senior Vice President of Growth and Marketing at Kurie. She has 27 years of multifamily experience and spent 15 years in a senior marketing role for one of Nation's Top 50 management companies before working in the digital agency and technology sectors of the industry. She is an instructor for multifamily organizations around the country and has presented for a variety of industry events, including AIM, IREM and NAA. Kristi is an ambassador for NAA’s 20 on the Rise program, sits on NAA’s Marketing and Communications,Technology and NextGen Committees and is Co-Founder of the AI Xchange, a mutlifamily peer council. In addition, she has been a featured speaker for the Cincinnati Reds, Urban Land Institute and Commercial Real Estate Women. Kristi has also been featured on twelve different podcasts, has been published in UNITS magazine, launched two micro-video courses and spent two terms in public office as an elected City Councilwoman.
Proudly sponsored by:
BG Staffing delivers premier property management staffing and workforce strategies for multifamily, luxury, and commercial real estate. As the largest U.S. firm in our staffing speciality, we believe your best amenities are the human ones—the leasing, maintenance, and management teams creating successful places to live and work.
Recently honored as the National Apartment Association’s Supplier Company of the Year, BG Staffing partners with leading firms across North America to connect them with top-tier talent, from property managers and groundskeepers to concierge and operations experts. We modernize the hiring process by merging PropTech automation with 30 years of human expertise. Whether you need temporary coverage to fill a sudden vacancy or permanent solutions to scale your portfolio, we provide the resilient energy and market-fueled expertise to help your communities prosper.
www.BGSF.com
BetterBot is the leading AI platform provider for the multifamily industry, transforming how property owners and operators manage marketing, operations, and on-site teams. Our innovative solutions empower clients to overcome challenges like tighter budgets, staffing shortages, and economic uncertainties with ease. By enhancing responsiveness, streamlining processes, and providing actionable insights through transparent reporting, BetterBot helps clients achieve maximum occupancy rates, boost profitability, and deliver exceptional resident experiences.
As a trusted partner to 12 of the top 20 property management companies recognized by the National Multifamily Housing Council, BetterBot combines cutting-edge AI technology with a human-centric approach. Our platform automates routine tasks, enabling property teams to focus on creating meaningful connections and thriving communities. With BetterBot, you gain the confidence to navigate challenges, fill properties faster, and drive sustainable growth. Together, we’re reshaping the future of multifamily property management.
www.BetterBot.com
* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.
