Culture moves fast, and so do marketing trends. In this high-energy session, we will explore how to spot super-current cultural trends and turn them into buzzworthy brand moments your audience can't ignore. Low or no-cost ideas that are easy to execute, often powered more by creativity and enthusiasm than big budgets, are driving the future of the renter experience.
Sharing real-world examples, brainstorming fresh concepts, and showing how leveraging what's happening in the moment "from viral opportunities to seasonal happenings", attendees can elevate their brand's visibility, relatability, and reach. They will discover why this approach is not only effective and easily executed but also incredibly fun for your teams, sparking collaboration, creativity, and energy.
Key Takeaways:
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Spot Trends Fast: Learn to identify cultural trends as they emerge.
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Create with Impact: Turn creativity and enthusiasm into low- or no-cost marketing ideas.
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Elevate Your Brand: Transform trends into buzzworthy experiences that boost visibility and relatability.
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Ignite Team Energy: Inspire collaboration and fun while executing marketing ideas.
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Join Virginia C Love and the Webinar Wednesday Team on October 7, 2026 at 2pm Eastern Time To Learn How to Turn Cultural Trends
About Virginia Love
Virginia Love began her multifamily career over 30 years ago as a leasing consultant for Trammell Crow Residential Service making $5.72 an hour and $30 a lease. With roles spanning training, marketing, and operations at companies like Summit Properties, Watermarke Companies, and ING Clarion, she joined Entrata in June 2019 as Industry Principal after twelve years as VP of Leasing and Marketing at Waterton Residential. In her current role at Entrata, Virginia drives growth and innovation through active marketing, product development, and sales involvement. Virginia is a National Apartment Association Lyceum graduate and former Atlanta and Georgia Apartment Association Chairperson. In 2021, she was named a Multifamily Influencer by GlobeSt. Real Estate Forum and was honored by Connect CRE’s Women in Real Estate Awards for 2022. A seasoned speaker at industry conferences and events, she's participated in countless industry events. Additionally, Virginia is an Apartment All-Star.
Proudly sponsored by:
BG Staffing delivers premier property management staffing and workforce strategies for multifamily, luxury, and commercial real estate. As the largest U.S. firm in our staffing speciality, we believe your best amenities are the human ones—the leasing, maintenance, and management teams creating successful places to live and work.
Recently honored as the National Apartment Association’s Supplier Company of the Year, BG Staffing partners with leading firms across North America to connect them with top-tier talent, from property managers and groundskeepers to concierge and operations experts. We modernize the hiring process by merging PropTech automation with 30 years of human expertise. Whether you need temporary coverage to fill a sudden vacancy or permanent solutions to scale your portfolio, we provide the resilient energy and market-fueled expertise to help your communities prosper.
www.BGSF.com
The Apartments.com Network represents the nation’s most comprehensive online rental marketplace. Our extensive network of 11 leading sites including Apartments.com, ForRent.com, ApartmentFinder.com, Homes.com, and six others are visited each month by over 44 million people looking for their next apartment. Our suite of digital advertising, social and reputation management, and market analytics solutions delivers the most leases at a great ROI for our advertisers. Apartments.com is the premier source to optimize your online marketing performance and fill your vacancies fast.
www.Apartments.com
* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.
