The journey from lead to lease is only as strong as the handoff between marketing and leasing teams. In today’s multifamily landscape, marketing teams are investing heavily in digital campaigns, brand storytelling, and technology to generate leads, but those leads don’t sign leases on their own. Leasing teams translate campaigns into connections, turning interest into action. When communication breaks down between these two functions, operators waste marketing dollars, leasing teams feel the pressure, and prospects get a disjointed experience. This session offers a candid, actionable look at what marketing wishes leasing knew—and vice versa.
Key Takeaways:
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Bridge the Gap Between Marketing and Leasing
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Understand the Marketing Funnel
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Master Intentional Follow-Up
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Turn Metrics Into Action
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Join Janet Rosseth and the Webinar Wednesday Team on October 28, 2026 at 2pm Eastern Time To Learn Where Marketing Meets Leasing
Proudly sponsored by:
BGSF delivers premier property management staffing and workforce solutions for apartment, luxury, and commercial communities. Recently honored as a National Apartment Association’s Supplier Company of the Year, BGSF partners with leading property management firms across North America to connect them with top-tier talent, from leasing agents and maintenance technicians to concierge professionals, property operations experts, and more. By combining advanced technology with comprehensive training, BGSF boosts operational performance and drives results across residential and commercial real estate, offering flexible staffing solutions for both short-term and long-term needs.
www.BGSF.com
* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.
