The journey from lead to lease is only as strong as the handoff between marketing and leasing teams. In today’s multifamily landscape, marketing teams are investing heavily in digital campaigns, brand storytelling, and technology to generate leads, but those leads don’t sign leases on their own. Leasing teams translate campaigns into connections, turning interest into action. When communication breaks down between these two functions, operators waste marketing dollars, leasing teams feel the pressure, and prospects get a disjointed experience. This session offers a candid, actionable look at what marketing wishes leasing knew—and vice versa.
Key Takeaways:
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Bridge the Gap Between Marketing and Leasing
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Understand the Marketing Funnel
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Master Intentional Follow-Up
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Turn Metrics Into Action
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Join Janet Rosseth and the Webinar Wednesday Team on October 28, 2026 at 2pm Eastern Time To Learn Where Marketing Meets Leasing
Proudly sponsored by:
BetterBot is the leading AI platform provider for the multifamily industry, transforming how property owners and operators manage marketing, operations, and on-site teams. Our innovative solutions empower clients to overcome challenges like tighter budgets, staffing shortages, and economic uncertainties with ease. By enhancing responsiveness, streamlining processes, and providing actionable insights through transparent reporting, BetterBot helps clients achieve maximum occupancy rates, boost profitability, and deliver exceptional resident experiences.
As a trusted partner to 12 of the top 20 property management companies recognized by the National Multifamily Housing Council, BetterBot combines cutting-edge AI technology with a human-centric approach. Our platform automates routine tasks, enabling property teams to focus on creating meaningful connections and thriving communities. With BetterBot, you gain the confidence to navigate challenges, fill properties faster, and drive sustainable growth. Together, we’re reshaping the future of multifamily property management.
www.BetterBot.com
BGSF delivers premier property management staffing and workforce solutions for apartment, luxury, and commercial communities. Recently honored as a National Apartment Association’s Supplier Company of the Year, BGSF partners with leading property management firms across North America to connect them with top-tier talent, from leasing agents and maintenance technicians to concierge professionals, property operations experts, and more. By combining advanced technology with comprehensive training, BGSF boosts operational performance and drives results across residential and commercial real estate, offering flexible staffing solutions for both short-term and long-term needs.
www.BGSF.com
* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.
