Overcoming Objections to Rent Increases

For decades, multi-family housing focused on getting new renters, often neglecting retention of existing residents. Here is a rude awakening:

It costs 5 times more to get a new renter than it does to keep the one you’ve got.  With so many new properties creating stiff competition, and rent increases that residents deem excessive, it is critical to rethink the process of renewing a resident while asking for a rent increase.  This session covers:

  • Ways to successfully reason and communicate at renewal time, with actual examples!
  • Why clarity of communication can make or break retention and renewals 
  • Real resident objections and response examples
  • How to create a renewal letter that works
  • The likeability factor and how critical it is in resident retention
  • How resident retention begins with the very first contact
  • How to create positive PR from happy residents whose rents HAVE increased

This opportunity will help you get focused on customer retention; this session will prove that it costs 5 times more to get a new customer than to keep the one you’ve got.

Join Anne Sadovsky and the Webinar Wednesday Team in this special recorded broadcast to get that rent increase!


Who should watch:
On Site Team Members, Regional Managers, Small Owners, Management Company Executives, Training Directors, Marketing Directors


About Anne Sadovsky:
Anne Sadovsky is a speaker and consultant and has been active in many apartment associations at national and state levels since 1968. She is based in Dallas. She has been honored with Legends Awards from Multifamily Pro and the Apartment Association of Greater Dallas. Anne is a former V P for Lincoln Property Company and began her speaking and consulting career in 1981.

 

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* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.

List of the comments:
The Parkton
I loved the ideas offered on resident retention. When rents increased at my property I had a few residents that wanted to move. When I proposed some of the questions mentioned in the webinar, notices turned into renewals.

Pam Rush
She was so informative. Loved the seminar.

Yvette Hoyer
The speaker!! She is amazing!

The View at North Peak
good ideas to counter resident complaints at renewal time

Windsor Court
Great tips on improving renewals.

Courtney Holder
Anne has some great ideas!

Briana Downs
Anne is always a vault of knowledge!

Margaret Martin
Anne's wealth of knowledge and expertise and examples of letters to residents.

Sherryl Covington
Anne kept my attention with very relevant info and answers to issues. Her presentation was clear and down to earth.


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