About Me
Contact Information
Education
- Highest Education Level Achieved
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Graduated College
- College / University
- UNC-G
Profile
- About me
- Mary Gwyn is passionate about apartment marketing and training, specializing in occupancy and income improvement. She successfully trains clients to increase revenue, & continually creates successful marketing strategies, leasing, leadership and sales training, and practical yield management techniques. A Certified Property Manager (CPM) with over 20 years in the industry, her insights, experience and “digging in” to the problems enable her to determine strategic solutions and develop action plans that improve performance results! Mary speaks all over the country, and has been published in many industry publications. To learn more go to www.AptDynamics.com!
- Interests
- Happily married to my Business Partner! Love family, friends, fellowship and running with two great big labs, tennis, reading, & anything creative!
- Member Type
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Consultant
My Company
- Company
- Apartment Dynamics
- Company Information
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We Lease Apartments & Add Value to Multifamily Developments
Apartment Dynamics is a team of DYNAMIC professionals making the world a better place ONE LEASE AT A TIME! - Website
- http://www.AptDynamics.com
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Apartment Dynamics
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- Karma
- Member since
- Sunday, 04 January 2009 13:32
- Profile views
- 5,598 views
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Mary Gwyn created a new topic ' Job description for new "Junior Regional" or Area Manager role' in the forum.Hey Multifamily Experts! Adding a new Regional Trainee/Area Manager position. Looking for Job Description and a training plan for this role if you are able to share, as well as any really good interview questions. Any help is appreciated!
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62 days ago
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Mary Gwyn added a new comment in Tattoo Stigma in MultifamilyChelsea, Brianna, Sarah, I hope this won't offend. I am one who starts a conversation in the Starbucks line asking people about their tattoos. Some great stories...But I can also tell you the first time I met one of our maintenance team members with
99 days ago
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Mary Gwyn replied to the topic 'Ideas On How To Lease Up A Newly Constructed Complex?' in the forum.Cross market with restaurants, small businesses, nail salons, veterinarians, etc. Hold a joint event with a better known business, say, a PET PARADE or fun run/walk with a great cause. Invite (and pay) the most popular food truck in town for a Friday or Saturday and then put it on EVERY social...
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124 days ago
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Mary Gwyn added a new comment in "I Quit!" Sorta...Mindy, you ask so many great questions! Very relevant! We shouldn't be so desperate for skilled team members that we retain employees who "don't play well with others," or are unreasonable in their behavior or performance. It's demoralizing to the
135 days ago
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Mary Gwyn thanks user 'clintsholl' in the forum message ' Best Designations/Certifications for Multifamily Asset Manager?'.
160 days ago
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Mary Gwyn replied to the topic 'Best Designations/Certifications for Multifamily Asset Manager?' in the forum.I recommend you look into CCIM. It is a higher level designation that focuses more on the financial and return end of real estate. Best to you.
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160 days ago
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Mary Gwyn replied to the topic 'Who uses a CARES team on site?' in the forum.We have been able to verify that our turnover is lower than before CARES teams were present. For the question of what is a CARES team, it is through ApartmentLife.org, and for a monthly fee plus a 2BR apartment, a team lives on site, they plan and implement resident events, write the newsletter (or...
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169 days ago
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Mary Gwyn thanks user 'Tina West' in the forum message ' Smart Homes....who is doing them?'.
169 days ago
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Mary Gwyn thanks user 'Brittany Pringle' in the forum message ' Does anyone else use Community Rewards?'.
169 days ago
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Mary Gwyn thanks user 'clarkm7' in the forum message ' Effective communication with residents and prospects?'.
169 days ago
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Mary Gwyn replied to the topic 'We are not providing light bulbs to residents anymore. Any advice on what to say?' in the forum.Another possible thought is to reach out to the electric company in your area and see if they have a lighting program. Duke Energy/Progress Energy provided free LED light bulbs for all our apartment interiors (NOT common areas). We installed them but they were FREE! Perhaps there's a program like...
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176 days ago
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Mary Gwyn replied to the topic 'Package systems - is anyone using Luxer package room application?' in the forum.Not using Luxor yet, but like what I know of them, and also the vendor we are using on one asset.
My advice based on first experience is to make sure you have enough storage lockers. The package companies use a formula, but my property's lockers are close to capacity all the time with the...
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181 days ago
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Mary Gwyn replied to the topic 'What are some cool amenities that you guys offer on your property?' in the forum.Apartment Life (resident retention) has been a good amenity for us! We have stats for improving turnover year over year where we've added Apartment Life at a community. We've been adding tech amenities as upgrades such as smart locks, smart thermostats, smart lighting. Pet parks, especially if...
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239 days ago
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Mary Gwyn replied to the topic 'How are you calculating your expected cost per lead and cost per lease?' in the forum.Stephanie, great question. We don't pay as much attention to cost per lead, since leads can be unqualified, especially since many of the ILSes will take a true lead, and suggest other properties to that good lead, and those other communities (including mine) might not really fit the prospect's...
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278 days ago
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Mary Gwyn thanks user 'SmaysCaudill' in the forum message ' How are you calculating your expected cost per lead and cost per lease?'.
278 days ago
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Excited to be presenting a dynamic session, Maintenance Staffing: Strategies to Solve Our Industry's Pain Point, with Pattie Woods, Kim Hurd and David Creek! Hope to see all there!
287 days ago
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Mary Gwyn thanks user 'MFording' in the forum message ' Has anyone had to deal with a professional negative review writer?'.
288 days ago
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Mary Gwyn replied to the topic 'Mentor program' in the forum.Great info! Thanks!
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323 days ago
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Mary Gwyn replied to the topic 'Compensation practices' in the forum.Lori, We also pay 100% of our employees' health insurance, which is unusual in our market as well. But as you know, sometimes if you publish your pay range, maintenance applicants don't contact you to give you a chance to SELL that benefit. We have started adding a sentence/phrase in ads that...
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328 days ago
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Mary Gwyn created a new topic ' Mentor program' in the forum.Hey All!
We have had an informal mentoring program within our team for years, but have never made a policy or program out of it. Anyone have best practices, tips, tools for a "real" mentor program? In particular, I want to formalize mentoring for the Management and Leasing office first...then...
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328 days ago
