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 Hello, I'm your new hire. Now What? What is the first impression your new employees are getting? We're taught in property management that first impressions matter. ALOT. Why?? Because they do. In apartment leasing, we get 3 seconds to make a positive first impression. We stand, smile, shake hands, often in million dollar clubhouses that are set up and staged to impress. Because first impressions are that important.In these times o ...

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Halloween is the perfect day to talk about resurrecting dead leads! Prospective renters inquire every day. We meet, greet, tour, and follow up once (or if you're really good, twice) then they're marked as "Dead".  When prospects lease elsewhere, again, "Dead" leads. Zombies. Prospects looking to rent 5 or 6 months out. They're not quite dead, but certainly on life support. What happens with that lead?Most of the ...

Donje Putnam Love this! I call it "our favorite game show" - DIAL 4 DOLLARS! When we get slow, we pull leads from 90 days and last year and follow up! It works!
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Angie Lombardi I preach this same idea often. I used to be on the sales side and Donje, we used "dial for dollars" all of the time.
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I'll admit, when I first heard the expression, 'turning around a property', I immediately envisioned Dorothy's house spinning in the wild Kansas winds in The Wizard of Oz. I quickly learned that although not completely accurate, I wasn't too far off! We hear this expression often in property management, usually from ownership and or upper management and typically on more challenging properties. But what does it really mean to turn a pro ...

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The BS is coming! Budget Season!! It's July and budget season is right around the corner, if not knocking on the door. When management teams get to the grind of outlining costs, expenses, projects and projections for the upcoming year, are you including your onsite teams?  Both in the planning and investing in them?  Most industries include all of the key players when making goals, setting expectations, creating plans. Bu ...

Jennifer Carter Love this title!
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Laura Bruyere Thanks Jennifer!
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Are management companies, owners, putting specific no Airbnb clauses in leases? And if yes, how is it being enforced? I see ALOT of apartments on Airbnb for rent. This doesn't fall into the 'sublease' category (or so I've read). Any input is appreciated!

Alison Hansford We have a specific clause for that. "The use of Airbnb or any other similar short term rental service shall be strictly prohibited, and shall be a material violation of the terms of the rental agreement.  “Use” includes advertising, and any and all other activities involved in locating short term renters and or disseminating information of, and regarding, the possible availability of the Premises for any apartment for rental by short-term or transient occupants on sites such as Expedia, Priceline, Hotels.com, Booking.com, Airbnb or other similar locator websites, or web-based, electronic media, or private websites for individuals or companies."
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Laura Bruyere That's great Allison, thanks for sharing!
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 Leasing Training. Building Skills that Last.Leasing Training. The magical myth that a leasing agent can attend a 3 hour class or spend a day at a seminar and come back to the property and be a leasing rock star for life, just isn't true. There. I said it.Being a trainer myself, I wish it were true! I wish that everyone I had the pleasure of spending a day or a few hours with, practiced all the fant ...

Brent Williams Love this, Laura. I think one of the biggest challenges on this front is actually employee turnover. From what I keep hearing from trainers is that SO MUCH of their time is spent on onboarding, and once one group is situated, its on to the next group. This also means constant short-staffs who struggle to keep up with an ever-growing list of processes and systems to deal with, and are not afforded the time to grow even if they wanted to. So not only do team members not have a long enough tenure to continue to build their skills, but far too often the ones that have been around a bit get left to their own devices.

We need to make the on-site team's experience better, less stressful, and more rewarding so we have the foundation to provide better training and career development!
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Are You Dating Your Residents?If you're not, may you should be! No, not you and the cute resident in 202A, out for dinner and a movie. The dating as in - continued involvement with an intentional relationship strategy. Websters definition of dating states: The relation connecting or binding participants in a relationship. Often in multifamily, extensive plans are prepared to acquire new prospects, new residents. Budgets are made, expenses outline ...

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Hiring challenges? Here's some top tips to help make your hiring process easier.Wages, location & commute are often the top 3 items on a candidates list. Offering this information upfront, in the initial job posting, can save you time and streamline the candidates applying. Post salary and wages. Candidates need to know this to move forward and apply or to keep searching for employment that meets their needs. Wages are why most people g ...

Cayenne McPayne That's really smart. I say a PM's website recently that asked for your home address and work address, then used that info to say what your commute times would be for each property. It would be great if there was a tool like this built into LinkedIn, or Indeed.
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Laura Bruyere Thanks Cayenne! I saw that too, it's a great tool!
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Do I have to have a New Year Resolutions??

As we embark on another New Years Eve, we reflect on the year in passing. With its ups, downs, triumphs, challenges, wins and losses, we are appreciative, humble and excited for what’s to come. And then it happens. Someone says it, you read it online or it’s on the national news. RESOLUTIONS. “What are your New Year’s resolutions?” “Here are the Top Resolutions for 2023” Holy cow! I’m just trying to summarize the last 364 days that fle ...

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Love this! You can never underestimate the value of connecting with your team!

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Excellent article & spot on perception of the musts of evolving property management. Leaders will need to embrace new concepts & now is the time to do it. With the multifamily growth & record-breaking occupancy rates, now would a great time to positi

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Yes, yes & yes! Great article and conveys passion for the industry & others. Well said!

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