Just a few years ago, AI in property management and leasing was a "someday" conversation.Now?  It's in your budget.From automated responses to lead nurturing to touring coordination, AI has quickly become part of daily operations across multifamily. In many cases, not just one tool, but multiple AI platforms layered into a single leasing workflow.And with that shift comes a very real question from onsite teams:"Will AI replace my j ...

Does anyone remember the old call log sheets we kept on our leasing desks?Before there was excel, we had a semi hand drawn sheet with rows and columns. Every incoming prospect call to logged on that form and all boxes needed to be completed.Prospect name. Traffic source. Move date. Pets. Contact information.Every box had to be filled in. Every call. Every single time.And if we missed something?My manager, bless her heart, would call across the of ...

Resale and thrift shopping have exploded over the past few years! I've always been a 'thrifter' and it's amazing how many shopping options there are for gently used goods. Who's doesn't love a great find? Especially in women's fashion. And it's not a coincidence. In 2024 alone, the U.S. secondhand apparel market grew by roughly 14%, with online resale jumping more than 20%. In 2025, that growth continued.This isn't about cutting corners. It' ...

Early in my leasing career, it was all out chaos when investors were going to visit property. It may still be, because an investors visit is a big deal.A "GIRD YOUR LOINS" moment if you will. Investor visits meant spotless communities, intentional preparation, cleared desks, and showing up polished and professional. Everything was elevated for the experience. So, as we move into 2026, will we be leasing to prospects like they are property investo ...

The leasing paradox: saving more while spending less.  Is this just one of those, "Because we've always done it that way" practices? In multifamily, it's common to see higher bonuses or commissions paid for new leases than for resident renewals. That structure has been around forever. Yet at the same time, our industry consistently highlights how expensive it is to lose a resident. Often $4,000 to $7,000+ per unit once va ...

The Apartment Leasing RevolutionOur whole leasing world was in a hot, dense state…until AI started changing everything!Just like The Big Bang Theory's intro says, technology is "unravelling the mystery," and now, we're talking about replacing human leasing agents with slick visuals, roving robots, and remote agents on a screen. Bazinga!!Is this mere sitcom fantasy, or the future of leasing? Let's find out. From The Big Bang Theory to Big Changes ...

Holiday Photo Wall = Marketing GoldEveryone is taking pictures and videos. Especially during the holidays. If you don't already have your holiday decorations up, what are you waiting for?! It seems people are decorating earlier and earlier every year. But good news! You can still make the most of 'tis the season' and turn your leasing office or clubhouse into a must snap spot! This works for residents, prospects, and even pets! (especially p ...

"You've Got Mail" It's one of my all time favorites. The classic "You've Got Mail." The holiday-season beloved rom-com starring Meg Ryan and Tom Hanks. It's a wonderful holiday themed love story. Featuring the old dial up internet and first versions of email. It also offers powerful lessons in business and the power of human connection. Lessons that translate easily into apartment leasing. Or any business. In one standout scene, Kathleen Kel ...

Resurrecting Dead Leasing Leads: They're Not Gone, Just Waiting for Round TwoEvery leasing professional has them — the "dead leads." The ones who toured, loved it, and then… leased somewhere else.You marked them as "lost" in your CRM and moved on. But here's the secret: they're not gone forever.In fact, those same prospects could be looking for a new home in less than a year. Most apartment leases are 12 months, which means your "dead" lead might ...

📦 Tour. Package. Tour. Package. Repeat. 📦If you've ever spent a full day onsite at a property, you know exactly what I'm talking about. Some days it feels like the job is one never-ending cycle of juggling priorities, putting out fires, and trying to keep the plates spinning.Just the other day was a perfect example. In between sorting through dozens of resident packages (and they just kept coming!)  I also toured 4 prospects through multiple ...

"1 employee per 100 units." It's the long-standing rule of thumb in property management staffing… but is it still working for today's multifamily world?With growing amenities, higher resident expectations, and evolving technology, that old formula may be leaving your teams stretched too thin—and your properties missing opportunities.✅ Burnout ✅ Turnover ✅ Missed leasing goalsThe ROI of More StaffHere's the math many overlook: Hiring an additiona ...

 Season Budget season isn't just about the numbers—it's about the people behind them.Too often, leasing agents and onsite team members are left out of the planning process, only to be handed the forecast and told to "make it happen." That's like giving your football team the playbook at halftime and shouting "win the game!" The strategy may look great on paper, but without early buy-in and understanding, execution falls flat.Your onsite team ...

Leasing professionals — are you still doing first meetings at your desk? Let's rethink that.Your community likely has a beautiful, high-end clubhouse just steps away. Yet so often, that initial prospect conversation happens in the middle of office chatter, ringing phones, and piles of paperwork.That's like taking someone on a first date to a C-level fast food joint… when there's a stunning 5-star restaurant right next door, available at no extra ...

Classic Principles Still WinThere's a quiet revolution underway: "old school" values are re-emerging in our fast-paced, technology-driven world. This isn't about longing for the past, but about rediscovering customer service principles that have always mattered. The heart of this revival? Listening attentively, offering genuine courtesy, and never letting a thank you go unsaid.For years, businesses prioritized speed and automation—self-serve kios ...