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5 Strategies for Bringing Your ❤️ to Your Leasing Presentation!

  "I'm in this with you, Mr. Prospect! You are not on your own."   The rental prospect is NOT a “piece of traffic” as we sometimes refer to them. Your rental prospect is a human being seeking one of life’ ...

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Great ideas, Dan. For years I have said that we treat renewals like a paperwork transaction rather than a sales presentation. With proper retention strategies, the approach on renewal time is to "re-lease" the apartment to the current resident.

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Bring Your ❤️ to Your Leasing Presentation!

Bring Your ❤️ to Your Leasing Presentation! "I'm in this with you, Mr. Prospect! You are not on your own." How do you perceive that person calling about an apartment? Are you leasing to a prospect? A “piece of traffic”? An internet lead? Your next leasing commission? Those are terms we use to describe that person who we hope to convert from interested party to happy neighbor. But those words do a ...

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Brent, this is definitely a gray area and I would never suggest discrimination in employment based on the protected classes. Attractiveness is a trait that is universal in all people regardless of color, gender, etc. I look for leasing people that

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I really wonder how #3 ties in with a poll we recently did on the LinkedIn group asking, "Is it ok to put your picture on a resume": https://www.linkedin.com/feed/update/urn:li:activity:6887445668311511040. (If anyone is not in that group, that

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  What I look for in top leasing talent.   Most blog posts about the characteristics of the effe ...

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We Have Been Spoiled in 2021 - Better Get Ready to Rumble! With over 400,000 new apartments projected nationwide in 2022, it looks like there will be some competition in most major markets.  < ...

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Showing Gratitude to Your Team Can They SEE Your Thankfulness? Today we will do the obligatory Thanksgiving gratitude post. After all, its that time of year when we are practically forced to consider our b ...

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Brent, so true! Some readers may think we are out of touch but my team is actively doing onsite lease ups in Penn, NJ Ohio, and Texas. All the new community amenities and extras are really cool and help the leasing presentation to be memorable, but

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Property Management “Starbucks Style” Starbucks Coffee ain’t the VERY best…but it is way above average!   I’m a frequent, VERY frequent, Starbucks visitor.  This company’s coffee, friendly ...

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