Is your property pet-friendly? If you're one of the 70-80% of market rate rental housing operators who accept pets, you've probably just answered that question with a resounding 'yes.' But from whose perspective? Yours? The family with a 95-pound golden retriever? The single parent with two kids and a cat, struggling to make ends meet? A seemingly innocuous question – 'is your property pet-friendly?' – becomes quite provocative when v ...
As the rental housing landscape continues to evolve, so do general attitudes toward pets and their place in our lives. Today, not only do more people have pets than ever before, they generally consider their furry friends to be integral members of the family - see this interesting Pew Research report on the topic - and as a result, the demand for pet-inclusive rental accommodations is on the rise. In response to this gr ...
How Are You Helping Residents Be The Best Possible Parents in Your Communities?
I recently penned a blog for the Pet-Inclusive Housing Initiative titled Helping Residents Become the Best Community-Friendly Pet Parents, where I talked about how rental housing operators can help their residents successfully manage having a pet in an apartment environment.
Emotional Support Animals and Renters – Are Your Pet Policies Actually Contributing to Fraudulent Requests?
It’s no secret that Emotional Support Animal (ESA) accommodation requests are on the rise in the multifamily housing industry. And due to a lack of clarity in the laws, there are loopholes for bad actors to take advantage of the system; not to mention an entire online cottage industry that has sprung up to provide individuals with the required legal verification without much
You Feel Your Property is Pet Friendly, But Do Your Renters?
Pet-Friendly vs. Pet-Inclusive Series Ask almost anyone in property management if their community is pet friendly, and the answer is almost always a resounding yes. “Of course we take pets,” or “we have a bark park and a dog-wash station,” or “we love cats and dogs in our community.” But there’s pet friendly, and there’s pet friendly
Affordability and Pets: Rising Costs are Forcing Tough Decisions for Renters
The rising cost of goods as well as rental rates underscores the need for innovative new strategies to keep people and pets together. As we’ve all heard, U.S. inflation hit a 40-year high of 9.1% in June, impacting everything from gas and groceries to housing and travel. The most recent Yardi Matrix survey shows that June average asking rents were at ...
Marketing Pet-Friendliness to Renters; Do Your Campaigns Speak Pet?
As any good rental housing marketer knows, connecting renters with their apartment home “must haves” is critical to a good search experience and creating results that lead to signed leases. We also know that most people will begin their hunt for an apartment home on Google. Along with the usual search criteria - location, price, reviews, bedrooms, etc. - have you considered the pet component when ...
Summertime, and the living is . . . well, sometimes challenging for our pets
Summer is almost upon us and that means rising temps, pools and cookouts, fireworks displays and afternoon storms . . . which also means making sure our beloved pets are safely enjoying a season that can present some particular challenges. Here are some tips for keeping our furry friends in mind over the next several months: Hot, hot, hot!
Lease Retention, Demand Marketing and -- oh, yes -- Pet Inclusivity
Retention is falling Many of you may have seen a recent blog by Greg Willet, RealPage, Inc.’s Chief Economist, titled Apartment Retention Gets Messy. It’s a great piece on ...
The apartment world is doing a commendable job of moving away from antiquated pet policies in favor of those more fitting for the modern renter. Trouble is, sometimes those policies are impossible to find.
It's a conversation that I can't help but look back on and wince. When my daughter was about to give birth to her first child, I urged her to give her pit bull away. Like so many of us, I ...
Great information here, and a terrific session moderated by John. Owners and operators really should consider revisiting their policies, it's good for business!
Over the past decade or so, the multifamily industry has undeniably become more pet-friendly. Go to industry conferences, and you'll see pet-focused sessions with paneli ...
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