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You Feel Your Property is Pet Friendly, But Do Your Renters?

Pet-Friendly vs. Pet-Inclusive Series Ask almost anyone in property management if their community is pet friendly, and the answer is almost always a resounding yes. “Of course we take pets,” or “we have a bark park and a dog-wash station,” or “we love cats and dogs in our community.” But there’s pet friendly, and there’s pet friendly

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Affordability and Pets: Rising Costs are Forcing Tough Decisions for Renters

The rising cost of goods as well as rental rates underscores the need for innovative new strategies to keep people and pets together.  As we’ve all heard, U.S. inflation hit a 40-year high of 9.1% in June, impacting everything from gas and groceries to housing and travel. The most recent Yardi Matrix survey shows that June average asking rents were at ...

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Marketing Pet-Friendliness to Renters; Do Your Campaigns Speak Pet?

As any good rental housing marketer knows, connecting renters with their apartment home “must haves” is critical to a good search experience and creating results that lead to signed leases. We also know that most people will begin their hunt for an apartment home on Google. Along with the usual search criteria - location, price, reviews, bedrooms, etc. - have you considered the pet component when ...

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Summertime, and the living is . . . well, sometimes challenging for our pets

Summer is almost upon us and that means rising temps, pools and cookouts, fireworks displays and afternoon storms . . . which also means making sure our beloved pets are safely enjoying a season that can present some particular challenges. Here are some tips for keeping our furry friends in mind over the next several months:   Hot, hot, hot!

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Lease Retention, Demand Marketing and -- oh, yes -- Pet Inclusivity

Retention is falling Many of you may have seen a recent blog by Greg Willet, RealPage, Inc.’s Chief Economist, titled Apartment Retention Gets Messy. It’s a great piece on ...

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The apartment world is doing a commendable job of moving away from antiquated pet policies in favor of those more fitting for the modern renter. Trouble is, sometimes those policies are impossible to find. 

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Terrific blog, John!

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  It's a conversation that I can't help but look back on and wince. When my daughter was about to give birth to her first child, I urged her to give her pit bull away. Like so many of us, I ...

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Great information here, and a terrific session moderated by John. Owners and operators really should consider revisiting their policies, it's good for business!

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Over the past decade or so, the multifamily industry has undeniably become more pet-friendly. Go to industry conferences, and you'll see pet-focused sessions with paneli ...

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