Don't let cold leads grow colder.Every multifamily marketer sits atop a goldmine of dormant leads. But are you tapping into their potential?  Why It Matters? Reviving a dormant lead is 5x more cost-effective than finding a new one. However, with the continuous churn of leads, dormant leads often get overlooked. But remember: bringing them back to life not only saves money but can also boost conversion r ...

Tours should be a click away, not a quest.What if scattered tour options and unclear CTAs on your site are keeping prospects from their dream homes?Consider this scenario: Linda, a prospect, is excited to tour your property but grows frustrated when she can't easily find her desired tour option. After countless clicks and wasted time, she questions if the in-person experience will mirror the complicated onli ...

One of our recent polls revealed a key insight: 50% of multifamily professionals believe AI for Agent Follow-ups can drive toured prospects to apply.This underscores a prevalent issue: agents often lack the time for consistent, effective follow-ups, leading to lost leasing opportunities.AI emerges as a promising solution.Why it Matters:A focused, AI-enhanced post-tour follow-up strategy is essential.It ensur ...

Is your high-quality lead pipeline not translating into scheduled property tours?The culprit may well be an ineffective email marketing strategy. Let's refine it and explore how to maximize lead-to-tour conversions.Why it Matters:Effective communication is the key to successful property tours.The hurdles? Agent shortages lead to missed follow-ups. Siloed tools create fragmented messages. Inconsistent b ...

Boost resident satisfaction and retention, one email at a time.Communication ranks in the top 3 reasons residents renew their leases. What if a unified process could level up and automate your communication efforts?Why It Matters? Unified Process across Full Lifecycle: Streamline all resident communications, from welcome to renewal, with a single, unified process. Consistent Brand Voice: Maintain a con ...

Your email outreach can turn inquiries into signed leases—when automated strategically.Consistent, timely communication is key to getting prospects to apply for the lease. Use a unified process to automate messaging at every step of the prospect journey.Why It Matters? Unify Process across Full Prospect Journey: It handles all your communications, from first contact to applying for a lease, making it easier ...