It’s Not Always the Apartment. Sometimes It’s Your Mindset.

Just about every property has THAT apartment.

Not necessarily a particular floor plan. But a specific unit. Maybe two.

It’s not only sitting empty, it has a nickname:

🕳 The Cave
⛓ The Dungeon
🐟 The One That Smells Like Fish

Leasing Pros avoid it and it’s been vacant forever. You mini-model it. You add an accent wall. You occasionally throw in a concession. It still sits.

The problem is...It’s Not Always the Apartment. Sometimes It’s Your Mindset.

Just about every property has THAT apartment.

Not necessarily a particular floor plan. But a specific unit. Maybe two.

It’s not only sitting empty, it has a nickname:

🕳 The Cave
⛓ The Dungeon
🐟 The One That Smells Like Fish

Leasing Pros avoid it and it’s been vacant forever. You mini-model it. You add an accent wall. You occasionally throw in a concession. It still sits.

The problem is not usually the apartment. The problem, quite possibly, is how you view the apartment. If you’ve got one like this, here’s a solution that generally works.

🪑 Hold your next team meeting in that apartment. NOBODY LEAVES until they each come up with three real reasons why the apartment is great and should be leased right away.

This will reset the energy.
It forces you to change the mindset.
To look at the space with fresh eyes.
To find a 'story' about the apartment that actually works.

If your team does not believe in the apartment, your prospects never will. Drop the negative nicknames.

My grandmother always said, ‘There’s a lid for every pot’. There’s resident for every apartment, too. Seriously, Mildred knew what she was talking about. Show more

Hello! Quick question for everyone. Looking for honest, unvarnished opinions here on the 'add-ons' for fees that you all have to sell at your properties, such as package delivery services, utility billing invoicing fees, trash services, gate fees, etc.

Please let me know your thoughts. Are they a pain? Are they a great value for your residents? Are they easy to explain/sell? Do you get pushback? And has ANYONE (especially the companies that you have...Hello! Quick question for everyone. Looking for honest, unvarnished opinions here on the 'add-ons' for fees that you all have to sell at your properties, such as package delivery services, utility billing invoicing fees, trash services, gate fees, etc.

Please let me know your thoughts. Are they a pain? Are they a great value for your residents? Are they easy to explain/sell? Do you get pushback? And has ANYONE (especially the companies that you have to 'sell for' - like the trash valet, package services, etc.) taught you how to sell these services with the upcharge?

Thank you! Show more