What is multifamily PPC (pay per click)? How does it work? What is a conversion? Multifamily PPC is a very complex and often misunderstood component of a successful apartment marketing strategy.

I’m going to let you in on a little secret.    Yes, a multifamily website can be expensive, but you don't always need to break the bank to have a beauti ...

When it comes to your content marketing campaign, the strategy seems straightforward enough. The implementation? Not so much.  Everyone knows the first steps — deve ...

To use Pinterest or not to use Pinterest? That is a big question on many of our clients' minds.   While yes, Pinterest can be a profitable social media platf ...

Resident experience … What a buzz word, right? It’s on everyone’s mind and everyone is talking about it. At least, the properties who care about resident retention are talking about it.   < ...

Do you find yourself aimlessly scrolling for way too much time on Instagram without ever really stopping to absorb any of the content you’re seeing?   If you ...

“Weapon” might sound a little medieval for multifamily, but when you look at the power of TikTok and the impact it can have on your lead generation, it feels like an appropriate descriptor.    ...