Building a Better Multifamily Brand From the Ground Up Why is branding so important to business? The term “brand” has

What is multifamily PPC (pay per click)? How does it work? What is a conversion? Multifamily PPC is a very complex and often misunderstood component of a successful apartment marketing strategy.

I’m going to let you in on a little secret.    Yes, a multifamily website can be expensive, but you don't always need to break the bank to have a beauti ...

When it comes to your content marketing campaign, the strategy seems straightforward enough. The implementation? Not so much.  Everyone knows the first steps — deve ...

To use Pinterest or not to use Pinterest? That is a big question on many of our clients' minds.   While yes, Pinterest can be a profitable social media platf ...

Resident experience … What a buzz word, right? It’s on everyone’s mind and everyone is talking about it. At least, the properties who care about resident retention are talking about it.   < ...

Do you find yourself aimlessly scrolling for way too much time on Instagram without ever really stopping to absorb any of the content you’re seeing?   If you ...

“Weapon” might sound a little medieval for multifamily, but when you look at the power of TikTok and the impact it can have on your lead generation, it feels like an appropriate descriptor.    ...