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Driving Resident Retention in a Hypercompetitive Rental Market

When aiming to attract as many customers as possible, businesses often forgot about a significant subsection—the ones they already have. Whether you oversee a restaurant, casino or apartment building, you’ve already done the hard part when it comes to existing customers. They’re already there, after all.  Sure, it can be more compelling to attract fresh guests with innovative marketing outreach and snazzy taglines, but operators often ...

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The Business Benefits of Easing Breed and Weight Restrictions

When apartment communities relax breed and weight restrictions, the immediate reactions center upon what it means to current and future residents. Most notably, it means more pets will be accepted at move-in and existing residents have fewer restrictions when obtaining a new pet. But while taking steps to reduce these restrictions is definitely a resident-friendly measure, the benefits are not solely resident-centric. The community can ...

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To be truly pet-friendly, apartment owners and operators should consider reducing or even entirely eliminating their breed and weight restrictions.  That was one of the major takeaways of

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They say that it’s all in the amenities. However, certain amenities have a more profound impact than others. And while the traditional amenities you would think are important to prospects and residents may still be on their list, it’s the p ...

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