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How Leasing Consultants Can Use Their Secret Skill to Advocate for Tools
As a leasing consultant, you are persuasive. Every day you’re convincing prospects and renters why your community is the best of the best. Yet, it can be hard to be persuasive day in and day out when you’re burnt out from the endless to-do’s. You can use that persuasive skill to sway your supervisor into seeing the need for technology solutions, but it requires a balance of education on your part and enabling on your supervisors part. ...
A Proud Renter: How Smooth This Year's Renewal Process Was (+ 3 Tips)
I've been a renter for many years now. I like to think I've been understanding (especially since I work in property technology) but at times, irritated with the renewal process. This is mainly for one reason: meeting in person to hash out the lease renewal agreement. In the past, it was challenging to find a time I wasn't in the office to hurry home and meet with a leasing agent and go over details/questions about the contract. Then, i ...
3 Tactics to Overcome Roadblocks With Your Video Strategy
You’ve been told countless times to use video, whether that’s a professional videographer, 3D video tours, or raw, pre-recorded videos. So, you’ve been experimenting and building out your video strategy – that’s great! But, what roadblocks are you running into with your video strategy? On the Renter Obsessed podcast, one listener asked Kristi Fickert, a multifamily marketer, to elaborate more on “obstacles multifamily runs into with distri ...
It might be cold outside in some parts of the country, but there is no reason for that to put a deep freeze on your resident engagement and leasing activities. However, it may require you to put more heat on that creative bone of yours! The ...
Your call-to-action (CTA) buttons are arguable one of the most important parts of your website, so they need to be eye-catching. It's something most marketers (including myself) take the time to craft because the end goal has to do with wanting a ...
Millennials and Generation Z, a bulk of renters today, have been getting smarter before making decisions online. Whether they are looking to purchase electronics, household items, cosmetics, or rent apartments, their online shopping behaviors are ...
Video interviewing is a recent component that’s been added across industries’ hiring processes to evaluate the candidates – professionally and personally. And, it’s saving hiring managers time!
All industries are increasingly embracing and investing in crisis management planning in case of emergencies (i.e. disasters, crimes, health issues, etc.). It can be hard for on-site teams to know what to do for residents during a crisis. It’s cha ...
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Multifamily News
- Continental Realty Corporation selects Elisabeth Mygatt as Director of Multifamily Asset Management
- Greystone Provides $161.4 Million in Total HUD-Insured Financing for Nationwide Portfolio of Multifamily Properties
- The Mogharebi Group Brokers Sale of 168-Unit Apartment Community in Bakersfield, CA
- Construction on Ninebark, Camas-Washougal’s Newest Residential Waterfront Community, is Underway
- ANF Group Celebrates Topping Out of EDEN West
