In multifamily, it's no secret that pet-friendly policies can attract and retain residents. But to stand out in a competitive market, properties must go beyond simply welcoming pets—they need to understand them.The challenge? Many properties have no real grasp of their pet population. They rely on pet fees or rent rolls to estimate numbers, but these only tell half the story. Emotional Support Animals (ESAs) don't pay fees, and unauthorized pets ...
Multifamily real estate is more competitive than ever.In 2024, the industry stabilized as elevated resident experiences, a focus on community, and eco-friendly practices shaped the multifamily landscape. In the new year, property operators will need to continue leveraging innovations in technology and sustainability, and incorporate premium amenities into the living experience in order to stay ahead. Here's what trends we're expecting to see more ...
Many operators at the forefront of pet innovation like to use the term "pet-inclusivity" to describe their pet initiatives and programs. However, a large number of them are missing the mark when it comes to what inclusivity really means and what it encompasses, as well as understanding why being pet-inclusive is so important to their communities. According to the Pet-Inclusive Housing Initiative report by Michelson Found Animals Foundation and t ...
Environmental, social and governance (ESG) factors are becoming more prevalent in the rental housing industry. While a number of large companies like Nike and Starbucks have been reporting ESG metrics for years, apartment companies have recently started adopting the practice. However, keeping up with the regulatory landscape can be difficult to say the least. Between vaguely written laws and ever-changing guidelines, many operators are uncertain ...
The Overlooked Maintenance Problem: Unscooped Pet Waste is Stifling Maintenance Teams Efficiency
Maintenance teams are the very core of every apartment community, keeping operations running smoothly and residents happy. They are responsible for a multitude of day-to-day tasks around apartment communities – they fulfill resident work orders and tend to onsite amenities, like pools and washing machines. But one thing they didn’t sign up to do is pick up unscooped pet waste.
Technology-Enhanced Sustainability at Apartment Communities
Technology has bolstered many aspects of apartment management, from automating onsite tasks to creating a more streamlined leasing experience for renters. As green initiatives gain traction at apartment companies across the country, technologies geared towards sustainability and cleanliness have been playing a larger role within the industry. An increasing number of residents want to live in eco-friendly environments and have indicated ...
How Apartment Communities are Merging Technology and Pets
The rapid acceleration of technology within multifamily is most evident with the implementation of PropTech and smart home, but operators are starting to integrate other technologies that cater to residents and their pets. As more communities become pet-friendly, operators have started tapping tech solutions to address some of the pain points that accompany being pet-friendly and enhance the experience for pet o ...
Sustainability is a Modern Resident Requirement
Sustainability, or “going green,” was once thought to be just a fad. But modern renters – notably Gen Z and millennials – would say otherwise. According to ApartmentData.com, about 80% of apartment residents believe that living in green apartment com ...
Getting Trashed in Online Reviews: How Clean Communities Improve Community Reputation
For nearly 25 years, the ability to post an online review has been a way people can either give praise about an experience or share their disappointment and list every single reason why their experience was so bad. Every industry has to deal with it, but for multifamily, online reviews hit differently. All reviews are good in the sense that it’s feedback on where a community is succeeding or wher ...
Over the last few years, apartment operators have been reexamining the health and safety procedures they currently have in place. And one of the biggest issues that keeps surfacing and requires more attention is how ...
It’s not just about diminishing curb appeal – unscooped pet waste also puts the health of entire apartment communities at risk. When pet ...
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