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Helping Onsite Teams Thrive with Automation
Most modern consumers have expressed they’d like more of a personalized shopping experience. According to an
The Role of Automation in Centralized Leasing
It’s no secret the multifamily industry has been reluctant to embrace leasing automation in the past. As the industry was catapulted into a predominantly digital leasing environment due to a pandemic, technology advancements, thinner onsite teams and modern customer preferences, more and more operators are turning to automation tools to accelerate centralized leasing efforts. Automation within a ...
Automation - The Great Equalizer: Nurturing Every Lead for Increased Conversion
No two leads are identical. Some prospects need to move in a few weeks while others are looking to move in a few months. With leads pouring in from multiple online platforms everyday, sometimes tending to each one can be overwhelming for onsite teams. Thankfully, new automation integrations are not only fielding a high volume of leads, they’re helping to move each and every lead through the funnel more fluidly w ...
Human Interaction in Leasing Isn’t Dead – It’s Thriving with the Help of Automation
Apartment operators have been reluctant to embrace automation technologies in the past, fearing backlash from onsite teams. There is a common misconception that adopting automation would replace onsite members. The truth is, automation is not meant to replace human interaction – it’s designed to supplement it. New leasing technologies, like AI chatbots and lease conversion automation, are develop ...
Technology is Now Doing the Heavy Lifting in Leasing
Onsite associates have a full plate when it comes to their day-to-day duties, and nearly every associate has experienced the tedious, time-consuming tasks involved with the leasing process. But with a rapid influx of modern tech tools available for onsite associates, the leasing of today is more streamlined than ever before. Tech integrations are taking on the burden of fielding customer inquirie ...
Personalizing The Customer Journey
In today's world customers of any industry are being catered to on a more personal level than ever before – especially when it comes to the online shopping experience. As with anything that eases a customer's experience, that personalization is no longer a bonus, it’s now expected. Advancements in technology have been the biggest catalyst for this change in marketin ...
Automation has become a hot topic within multifamily. As its functionality has proven to be an asset to modern leasing strategies, its use is only going to ramp up. After all, automation technology simplifies and ma ...
It seems that technology is evolving minute by minute, and the multifamily industry has a front-row seat to these ever-changing advancements. This rapid accelerati ...
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Multifamily News
- Continental Realty Corporation selects Elisabeth Mygatt as Director of Multifamily Asset Management
- Greystone Provides $161.4 Million in Total HUD-Insured Financing for Nationwide Portfolio of Multifamily Properties
- The Mogharebi Group Brokers Sale of 168-Unit Apartment Community in Bakersfield, CA
- Construction on Ninebark, Camas-Washougal’s Newest Residential Waterfront Community, is Underway
- ANF Group Celebrates Topping Out of EDEN West
