Sanchez Rossy's profile| Property Management | Resident Retention

What has been your most successful lease up ideas?

Gaurav Madani As a partnerships manager with RealSage - a lead to lease automation solution, here are some practices from our clients that have stood out to me:

1. Being cognisant of the 80/20 rule. The majority of the prospects who inquire won't eventually convert into tenants - automating the top of the funnel and pre-qualifying leads will ensure your team spends the most time talking to folks who are actually interested in signing a lease.
2. Establishing partnerships with local businesses that benefit future tenants creates a win-win situation for everyone and will you stand out as an owner or operator. This can be used as a perk when tenants ask for a discount or are on the fence about submitting an application.
3. Remarketing effectively by leveraging data. Most midsize landlords who have been in the business for years now possess data on thousands of locals who can be prospects for an upcoming rental. Remarketing to these individuals can help reduce the money and time spent on finding new... Show more

As a partnerships manager with RealSage - a lead to lease automation solution, here are some practices from our clients that have stood out to me:

1. Being cognisant of the 80/20 rule. The majority of the prospects who inquire won't eventually convert into tenants - automating the top of the funnel and pre-qualifying leads will ensure your team spends the most time talking to folks who are actually interested in signing a lease.
2. Establishing partnerships with local businesses that benefit future tenants creates a win-win situation for everyone and will you stand out as an owner or operator. This can be used as a perk when tenants ask for a discount or are on the fence about submitting an application.
3. Remarketing effectively by leveraging data. Most midsize landlords who have been in the business for years now possess data on thousands of locals who can be prospects for an upcoming rental. Remarketing to these individuals can help reduce the money and time spent on finding new prospects.

Hope this helps!

Guest Insider AI and automation tools are excellent for lease-ups. Having a great leasing team is always #1 but they get pulled in a thousand different directions throughout the day. Having an AI engagement tool like Zuma's Kelsey can have your kick A$$ leasing team driving on another level because Kelsey will immediately engage their leads, will always follow up, and can schedule and reschedule tours. Your leasing team should be focusing on face-to-face interactions, not emails.

Guest Insider Let’s say if you have more than 1 tour at a time due to the large community. Whats the best way to ensure they don’t take all keys at once? lol

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