2/18 - 2/19
Hi everyone! 👋
I recently posted here to let you all know about my new community, AI in Real Estate, where I share concrete examples of how to successfully implement AI in our jobs.
I wanted to share my most recent installment, where I tackle a bottleneck every acquisitions team knows well: deal screening.
When I was in acquisitions, dozens of deals would hit my inbox every week. I was overwhelmed by deciding which deals were worth...
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How I Screen and Advance a Deal in Minutes, Not Days
A real example of compressing the deal screening process with AI
The White House is facing resistance in Congress over President Trump’s proposal to ban large institutional investors from purchasing single-family homes. Administration officials have urged Republican lawmakers to add the investor ban as an amendment to major housing bills currently moving...
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Competition in the multifamily housing market is intensifying, with new developments offering upgraded amenities, leasing incentives, and smart-home features. These elements raise renter expectations across all asset classes. Retention today isn't just about price; it's about delivering a consistently reliable living experience.Heating reliability is one of the most overlooked drivers of resident satisfaction. In winter, heating issues are a ...
The natural instinct for any good property manager is to double-check everything. You have a duty to protect the property and follow the rules fairly for everyone on the rent roll. However, in the world of Fair Housing, that "trust but verify" mindset can actually become a major legal headache. The real challenge is mastering the "Calibration of Inquiry"—knowing exactly when to stick to the standard playbook and when the law requires you to ...
Email marketing still works. The data is clear—industry-wide open rates hover around 42-43%, and segmented campaigns see dramatically higher engagement. So why do so many apartment emails underperform?The answer usually isn't the platform or the timing. It's brand consistency—or the lack of it.The Disconnect ProblemMost property marketing teams treat email as a separate channel with its own rules. The website has a distinct personality. The leasi ...
There is increasing discussion across macroeconomic research and policy circles around the possibility that Kevin Warsh, if nominated as the next Federal Reserve Chair, could place greater emphasis on debt sustainability and financial stability alongside traditional inflation-management objectives.In that context, renewed attention has been given to yield curve control (YCC), a framework in which the Federal Reserve caps certain interest rates by ...
Question for those in digital marketing:
If everyone uses the same platforms for your standalone websites:
RentCafe
JONAH
Entrata
RealPage, etc.
Where all of the content sounds the same, all of the websites have the same navigation / menus. etc.
Where's your competitive edge?
It’s really not the tool itself that makes you stand out. It’s the way you use them.
To use a lame gym metaphor, the website is a treadmill. You need the steps and the cardio, but as long as it functions, what you get out of that machine is ENTIRELY about what you put into it, and what you build around it.
AppFolio
just published an absolutely phenomenal report that showed the top 11 threats, and here are the leaders:
1️⃣ Maintaining high occupancy rates
2️⃣ Rising operating costs
3️⃣ Delinquencies
Year over year, operating cost expansion continues to be a freight train wrecking havoc on...
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Thanks! Elliot
Huge opportunities for maintenance tech to reduce operational workload by scheduling maintenance more efficiently - there are some really interesting AI solutions on this front.
Another option I've heard whispers about are tech related to risk reduction, impacting insurance costs. I don't know the specifics on actual cost reduction, but the play here would be smart leak detection and fire prevention.
Really, there are just countless ways a strong tech stack can reduce expenses - the challenge is simply having enough information about the space to build the stack intelligently so that the pieces operate harmoniously.
Over the past few years, renter demand has stayed solid even as new supply and softening rent growth have reshaped leasing markets heading into 2026. What changed is not whether people rent, but how they discover, evaluate, and choose communities.The old linear path—ILS → website → tour → lease—has been replaced by a nonlinear, media-rich discovery journey that looks more like an e‑commerce funnel than a traditional apartment search. For marketer ...
Denver/Colorado multifamily folks.
The photos I’m sharing are from the shower in my unit at move-in. This was considered “move-in ready.”
There is an overall systemic failure happening. Somewhere between ownership, management, maintenance and vendors. BASIC standards and accountability are...
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There’s a lack of accountability and self pride, compounded by impatient management and unrealistic time expectations and starved budgets.
Most maintenance techs, as much as they can do with the time and budget available. Trust me, they’d love to do a better job and can.
My point is, this isn’t all on maintenance. Why didn’t the leasing team catch some of these issues and report to the manager? Why did the manager okay this and not outsource some of these issues to vendors?
Why was a wall protector slapped over the hole of a door?
Why was there no wall stringer for the stair case?
Why isn’t the old caulk being stripped away and recaulked?
Grout does deteriorate, if the sealant is gone and the grout is failing, cleaning the mold isn’t going to do anything. Then if that mold explodes—potential lawsuit.
Why aren’t vendors notifying management that “Hey this is more than a cleaning.”
Then again some of these vendors and I’d say majority—paint splatter throughout the units. All over hardware. Paint slapped on you can see streaks or just completely skipping sections. (I once called a vendor out 3 times to paint... Show more
One thing we keep noticing across multifamily teams:
Delays usually don’t come from approvals.
They come from rework.
- The same rent roll gets touched multiple times.
- Property details get copied into different places.
- Marketing and ops end up working from slightly different versions.
Nothing is broken.
It just isn’t flowing cleanly.
When teams tighten this up, timelines shrink without adding pressure.
Where does this tend to show up for you?
The onsite leasing presentation isn't a battle to be won; it's a foundation to be laid. Your success in this business—and I've seen this play out for over 40 years—depends entirely on whether that prospect trusts you. If they don't, you're just a person in an office showing them four walls and a ceiling.Why? Because leasing isn't something you do to people. It's something you do with them. It's a relationship, plain and simple.Lose the "Notch in ...
Multifamily Demo Day is almost here! The largest virtual technology showcase in the industry! www.multifamilydemoday.com
When: February 18-19
Where: Virtual
Cost: Free, with Premium Upgrade Option
Multifamily operations professionals and leaders — we need your help! Cadence Marketing Solutions and The Apartment Department podcast are running a short, anonymous survey to shape an upcoming industry report on alignment between operations and marketing. surveys.opiniion.com/zs/63t2YB
In today’s multifamily environment, one of the hardest things for marketers is knowing what, when, and how to communicate marketing data to operations teams in a...
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The landscape of affordable housing property management in the USA is undergoing a significant transformation, thanks to the introduction of NSPIRE (National Standards for Physical Inspection of Real Estate) regulations. Developed by the U.S. Department of Housing and Urban Development (HUD), NSPIRE replaces older inspection standards used by the Real Estate Assessment Center (REAC) and shifts the focus toward resident health and safety in every ...
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![[DAY 2] Multifamily Demo Day: From Innovation to Execution](https://www.multifamilyinsiders.com/images/uploaded/2026 Demo Day small.png)
19 FebEvent starts in:
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25 Feb
