We talk a lot about scaling in multifamily. More doors, more markets, more properties. But what we don't talk about nearly enough is what can break down when you try to do that on a stack of disconnected systems.The Fortress OS team put something in writing that I think a lot of operators know in their gut, but we haven't yet fully named. Growth doesn't slow you down. Fragmentation does. You can add a property and suddenly have leases in one plac ...
96% of multifamily operators have resident screening in place.
39% have incentive optimization.
We surveyed 118 companies for our 2026 Technology Adoption Research, ranging from small portfolios to enterprises managing over 200,000 units. What came back wasn't a picture of an industry that's behind. It was a picture of an industry that finished building the foundation and then slowed down.
The core stack is in good shape. Online payments, work...
Show more
Kim- can you email me at [email protected] and we will get you a copy!
We'll get you a copy sent over! Thanks Jen!
Every year, MFI asks operators across the industry one simple question: what technology are you actually using?Not what's on your roadmap or what you evaluated two years ago. We ask for data on what's live, what's running, and how your team operates today.The 2026 Technology Adoption Report covers 118 companies, ranging from portfolios of under 1,000 units to enterprises managing over 200,000 units, across market-rate, affordable, senior, and stu ...
Last week I had the privilege of staying at the gorgeous Meritage resort for the MSMS conference, and I could not stop thinking about the staffing.
The brilliant Renee Zahn,CPM, CAM, NALP, ARM brought the idea of hotel versus multifamily staffing up at one of our last executive events, and it's been on my mind ever since.
The Ritz-Carlton staffs at 3 employees per guest. Some of their properties run as high as 6 to 1.
A full-service hotel...
Show more
I've spent over 20 years in this industry, and more than the last decade of that has been as a remote worker across different organizations. Getting remote work culture right can be difficult, and when it all comes together with a great team, it feels a little like magic. We don't do the forced fun of mandatory Zoom happy hours or the hollow "we're a family" corporate speak that makes everyone cringe. MFI an ...
Ready for this? 90% of residents would choose a property with a rewards program over one without. NINETY PERCENT. And we're still out here competing mainly on countertops and dog parks.Here's what else jumped out:On finding apartments: 42% start their search on listing sites, but nearly a quarter find their place through word-of-mouth. Your current residents are your best marketing team. Are we treating them like it?On paying rent: One in three r ...
In a landscape where consumers are choosing communities based on "vibes," having a consistent brand voice and utilizing data, like Reputation's "Reputation score," is crucial to property success. In this conversation, Liz Carter, the CMO of Reputation joins me to discuss the radical changes in online reputation management, customer experience, and how the rise of AI is ...
Fraud has been a hot topic in multifamily, and the problem isn't just increasing—it's evolving at an alarming pace.
From doctored pay stubs to sophisticated identity theft schemes, property managers are facing more complex challenges than ever before.
But here's what caught my attention in
...
Read More...
-
Event starts in:
-
15 JulOnline! -
22 JulOnline!
