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In the ultra-competitive world of multifamily property management, your online reputation is more crucial than ever. The importance of actively managing and responding to online reviews, whether they are positive or negative, is vital.Why Engage with Online Reviews?Builds Trust & Credibility: Responding to reviews shows prospective and current residents that you value their feedback and are committed to continuous improvement.Enhances Visibil ...

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Striking the balance between cost-efficiency and attracting top talent is a delicate one. Owners and operators aim to manage properties with minimal expenses, including payroll. But here's a vital consideration: Pay now or pay later.The Dilemma: Cutting corners with salaries and incentive programs might seem like immediate savings. However, this approach often leads to a team composed of those with limited options, not necessarily the best in the ...

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Who's cousin is this sleeping in one our community laundry rooms? I'm gonna need ya'll to come get him.

Who's cousin is this sleeping in one our community laundry rooms? I'm gonna need ya'll to come get him.
Felicia Norman **Sigh probably one of mine. Sorry about that - I'm at work so I can't come and get him right now. LOL
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Brent Williams But he looks so peaceful!
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Mya Estrada That towel must be pretty comfy😂
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As we embrace the new challenges and opportunities of 2024, it's vital for us in the multifamily property management sector to establish clear, actionable goals.For Q1, we're setting benchmarks that not only elevate our communities but also serve as a model for industry excellence. Here's a glimpse into our strategic objectives:Enhancing Tenant Experience: Initiating comprehensive tenant satisfaction surveys and engaging community events to drive ...

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As we embrace the new challenges and opportunities of 2024, it's vital for us in the multifamily property management sector to establish clear, actionable goals.For Q1, we're setting benchmarks that not only elevate our communities but also serve as a model for industry excellence. Here's a glimpse into our strategic objectives:Enhancing Tenant Experience: Initiating comprehensive tenant satisfaction surveys and engaging community events to drive ...

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As we look ahead to 2024, the rental market landscape is showing signs of significant change. After a period of rapid growth and high rental prices, here's what experts are predicting for the upcoming year:1️⃣ Market Cooling: More than two-thirds of the nation's largest cities have experienced a cooldown, with negative year-over-year growth. This marks a shift from the heated pace of previous years.2️⃣ Growth Deceleration: The market's growth is ...

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A recent Business Insider report highlights a significant shift in the rental market:📈 30% of rental listings now offer concessions - up from 24% a year ago. This includes perks like free rent months or parking.🏗️ Why? A construction boom has increased tenant options, potentially signaling a stabilization in rent growth.📊 This trend is not just isolated to rentals; homeowners are also increasingly offering concessions due to high mortgage rates a ...

Mary Gwyn Jason, great info! I wish our industry thought more strategically when it comes to free rent! If your product is priced correctly, the product is maintained, customer service is a priority, the phone gets answered by nice people who do what they say they'll do, well, retention and leasing results are stronger without discounting the rent and thereby denigrating the product. So frequently people think throwing a pop up on their website that says ONE MONTH FREE is a marketing tool, when really it prevents people easily going straight to the website and seeing the wonderful qualities that differentiate their product from another...thereby selling itself! Selling a special before you even sell what your product is and how it can benefit the customer doesn't benefit the customer or the one selling the special.
So my strategy? Train your team members, look at your product, answer the phone!
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Lawrence Berry, CPM Agree with Mary. We're going through one of those cycles, and as you know our industry is tied to a large number of variables out of your control. Focus on what you control such as making sure you focus on the whow factor with your current residents. Train your team on how they can change a visit into an experience, and there is a difference. Fight for every notice, especially if they're going down the street. Teach your staff and empower them on how to turn a notice into a renewal. Offer to refund any fees lost (with proof of fees paid). It's a hell of a lot less in hard costs and lost rent. Most of the time we enter the notice and basically roll over and play dead, and are conditioned to believe this is how it works. I say no.
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Let's explore the importance of accurate and comprehensive owner's reports.While optimism is a great trait, it's crucial that our property managers also focus on potential threats and negative trends.🤔 Probing Questions for Property ManagersIt's essential to dig deeper to uncover any hidden issues that could impact property performance. Here are a couple of probing questions that can help:1️⃣ "What are the top three challenges you foresee in the ...

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In the multifamily sector, the readiness of a unit for showings is more than just a preparatory step; it's a strategic move with far-reaching implications. Here's why:First Impressions Matter: A unit's condition during a showing can be the deciding factor for many prospects. A pristine unit sets the tone for a positive leasing experience.Reflects Overall Management: A ready unit speaks volumes about the property's overall management. It's a testa ...

Brent Williams I think that element of trust can't be underestimated. If a move-in is flawless, and something else happens down the road with that resident, then there is a built up goodwill, and they are much more likely to have faith that the office team will take care of it. Their anxiety will be less, and that will mean a more friendly and calm interaction. But if the move-in looks like it was sloppy, when that later issue pops up, then it becomes "just another thing wrong with this apartment". The interactions will now be much more intense and volatile to some degree.
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As multifamily investing continues to be a sought-after asset class, it's essential to be aware of the evolving landscape. Two significant headwinds facing investors today are the rising interest rates and escalating insurance costs. 📈Interest Rates: As rates climb, the cost of borrowing increases. This can impact cap rates, reduce cash flow, and potentially decrease property valuations. It's crucial for investors to stress-test their financial m ...

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 In the multifamily property management sector, financial metrics are crucial for gauging a property's performance. One such metric is the Operating Expense Ratio (OER).📌 What is OER?OER represents the proportion of a property's potential income consumed by its operating expenses. It's calculated by dividing the property's operating expenses by its potential gross income.📌 Why is OER Important?A lower OER indicates that a property is being m ...

Susan E Weston Actually, I would tweak that slightly and remove the "potential" I agree - it is incredibly important! The formula is to take total operating expense (OE) and divide by total revenue (EGI) Parenthesis for CAM terms. You'll get a percentage. Jason is right the percentage tells you for every dollar walking in your front door, XX cents are going to pay the basic bills - keep people paid, the lights on, etc. Older or smaller properties can be 40-60%, maybe higher. NAA Income and Expense Survey reads just under 41%. All kinds of circumstances can change that though. And remember, you still haven't paid debt service, capital items or made any cash flow! Good topic, Jason!
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In the world of apartment leasing, the art of communication is paramount. One of the most effective tools in our arsenal? Open-ended questions.Why are they so powerful? 🤔Discovery: They allow us to uncover the true needs and desires of potential residents. Instead of a simple 'yes' or 'no', we get insights into what they're genuinely looking for in a home.Building Relationships: Open-ended questions foster deeper conversations, helping establish ...

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In the ever-evolving landscape of multifamily investment and property management, one tool stands out as a beacon for strategic decision-making: Trend Analysis.🔍 Why is Trend Analysis crucial?Predictive Insight: By examining past data, we can forecast future market movements, allowing us to make informed decisions ahead of time.Operational Efficiency: Recognizing patterns helps streamline operations, ensuring we allocate resources where they're m ...

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