There's a lot of speculation right now about what you need to do to "rank" in AI-generated answers. One of the more specific claims I've heard recently is that you need at least a 4.4 rating on your Google Business Profile (GBP) to have any real visibility.That sounds unrealistic, given the amount of data I have access to as a leading provider of review response management for the past 15+ years.But why debate when you can actually test the assum ...

There's a rumor making its way through the multifamily marketing community that started at the Multifamily Strategic Marketing Summit (MSMS). Google may stop allowing apartment communities from using floor plans as "products" in Google Business Profiles.If that happens (and while I can't find any official statements, the chatter sounds like it's happening), it's not a small change. For a lot of apartment marketers, that feature has been an effect ...