If a prospective resident, investor, owner, or customer asked AI about your company or apartment community today, would you be confident in the answer they receive?Because that answer may influence a leasing decision, a vendor evaluation, an investment opportunity, or stop the conversation before your team ever has the chance to tell your story.For years, people started their research with Google, review sites, social media, industry publications ...

Ten years ago, a prospective renter's research process was simple: they toured the unit, met the leasing agent, maybe skimmed a few reviews. Today, before they ever fill out an application, a growing share of renters pull up your building's entire public history — open violations, 311 complaint volume, litigation, permit activity, even how long your recent vacancies took to fill.They are not doing anything exotic. All of this is public data: HPD ...

As this  is a Youtube short, take it with a grain of salt, but this is a feature of Mercedes House in Manhattan's Hell's Kitchen and a pretty interesting concept.  If anyone has extra details, or would like to debunk anything in the video, chime in below! ...

There's a word in our industry that has been used so widely, so indiscriminately, and for so long that it no longer transmits any information at all.Luxury.It's on the new Class A high-rise. It's on the 2004 garden-style community with updated counters. It's on the B-minus asset that swapped carpet for LVP and repainted the clubhouse. Renters scrolling listings see the same word on every result, at every price point, across every vintage, and the ...

How do residents prefer to get what they need from a service provider? They text, they talk to customer service, they send photos and videos to report their issues and discuss possible solutions. Consumers everywhere are used to an interactive back-and-forth, to communication. Now think about how residents still have to report a leaking faucet: Logging into a web portal, navigating dropdown menus, uploading photos, entering details into a text bo ...

We promote people into titles faster than they can grow into them. Then we act surprised when that person can't actually move anything or lead anyone.Now, job titles are interesting things... Conceptually you would likely expect a job title to denote function, perhaps, seniority and or level of competence in the role. People hang a lot on a title.But have you experienced it? You run into someone who is the "VP of Suchandsuch" who has no real auth ...

One of the most common questions I receive is:"If the market cap rate is 6% and I find a property trading at an 8% cap rate, have I found a great deal?"The answer is maybe. A cap rate alone never tells the entire story.A cap rate spread is the difference between the market cap rate and the property's cap rate.Example:* Market Cap Rate: 6%* Subject Property: 8%* Spread: 2%At first glance, an 8% cap rate in a 6% market appears attractive. The real ...

When property management professionals hear the word "accessibility," they often think about the physical features of a community. They picture accessible parking spaces, curb cuts, ramps, elevators, wider doorways, grab bars, and other features that help people with disabilities navigate a property.While those physical elements are important, accessibility does not begin at the front entrance of an apartment community. For many prospective resid ...

Your online presence; website, Instagram posts, TikTok reels, Stories, Highlights, is the prospects first tour.It sets the tone, the expectations, and the standard for what prospects believe they'll experience onsite.And here's the rule every property should adopt: If we wouldn't proudly post it online, we shouldn't be showing it in person.That applies to: Office appearance Greeting at the door Property appearance Conversations Energy Profession ...

If you've worked in multifamily for more than a week, you've probably been yelled at by a resident.Maybe it was over a delayed work order. Maybe it was a rent increase. Maybe it was something completely outside of your control.One of the biggest leadership lessons I've learned in this industry is that the most effective property management professionals don't take those moments personally—they listen first.T ...