When looking for a place to rent in 2025, people anticipate receiving real-time responses. Today's rental prospects are too impatient and have too many options to be expected to always give a working phone number or email address and then wait to be contacted.

Prospects for rental properties, like the public, have also become tired of leaving their real phone number or email address and then receiving numerous calls and emails later, often well...When looking for a place to rent in 2025, people anticipate receiving real-time responses. Today's rental prospects are too impatient and have too many options to be expected to always give a working phone number or email address and then wait to be contacted.

Prospects for rental properties, like the public, have also become tired of leaving their real phone number or email address and then receiving numerous calls and emails later, often well after finding what they were looking for.

Scenarios That No Longer Work -

1. If you believe that you can capture the prospects phone number and later contact them, then your unaware that many prospects use apps like "Burner", "Hushed" or "Google Voice" that allows them to not have to provide their actual phone number.

2. If you believe that you can email them later, consider many prospects use “email masking”. There are a growing number of services that create disguised or masked email addresses and relay any messages to an actual address using email masking services like "Firefox Relay", "Fastmail", "SimpleLogin", "DuckDuckGo".

If you are not able to capture the immediate attention of prospects and answer property and leasing questions in real time you are falling behind your competitor properties.

I am most likely "preaching to the choir" because surely everyone in this group has seen these changes, but sometimes it helps to remind ourselves of what is and what is not working. Show more

Employee turnover in the multifamily industry! -
Data from the National Multi-Housing Council (NMHC) show that the annual employee turnover rate in multifamily is between 33% to 36%.

The National Apartment Association (NAA) recently put it at 33%, which is substantial when you consider the consequences.

If multifamily property owners, fee managers and multifamily technology vendors are not continually providing robust training and support...Employee turnover in the multifamily industry! -
Data from the National Multi-Housing Council (NMHC) show that the annual employee turnover rate in multifamily is between 33% to 36%.

The National Apartment Association (NAA) recently put it at 33%, which is substantial when you consider the consequences.

If multifamily property owners, fee managers and multifamily technology vendors are not continually providing robust training and support initiatives, then mediocrity and ultimate failures are the outcomes to expect.

Don’t deploy technology solution or process changes without a continuity plan that has planned for staff turnover.

There can be very real financial damage when knowledge walks out the door? Show more

Multifamily properties typically roll out concessions when they're trying to lease up new buildings, most of which are classified as "luxury" these days. But for the last two years even long-standing buildings with cheaper apartments have been offering freebies to keep tenants from fleeing for greener pastures.

The trouble for renters is that property managers may soon find those efforts unnecessary.

Developers rely heavily on debt to finance new...Multifamily properties typically roll out concessions when they're trying to lease up new buildings, most of which are classified as "luxury" these days. But for the last two years even long-standing buildings with cheaper apartments have been offering freebies to keep tenants from fleeing for greener pastures.

The trouble for renters is that property managers may soon find those efforts unnecessary.

Developers rely heavily on debt to finance new projects, and the Federal Reserve's interest-rate hikes have made those loans much more expensive, prompting a downturn in construction plans. Builders have been further deterred by the wave of new supply coming to market and the prospect of weaker rent growth at their properties. By doing so, they've laid the groundwork for another apartment shortage and for rents to start climbing again.

It took a perfect storm of factors to drive this massive construction boom, and now a lot of those factors have just gone away. While plenty of rentals opened their doors in 2024, apartment builders broke ground on the fewest units in more than a decade.

Formerly eager developers are cutting back on fresh construction plans, laying the groundwork for another apartment squeeze.

Translation: Snag those apartment deals while you can. They probably won't last much longer. Show more

Rents Are About to Go up, As Apartment Construction Dries up - Business Insider

A historic wave of apartment construction is drawing to a close, which means rents may soon start rising again.

A great publication today from Sharon Wilson Géno, President, National Multifamily Housing Council .

The policies being introduced generally fall into two categories: pro-housing approaches that make building housing easier, and regulatory approaches that restrict rental housing operations and add costs, reflected in higher rents. A prevalent trend is the knee-jerk regulatory response that seeks to further restrict the parameters in which...A great publication today from Sharon Wilson Géno, President, National Multifamily Housing Council .

The policies being introduced generally fall into two categories: pro-housing approaches that make building housing easier, and regulatory approaches that restrict rental housing operations and add costs, reflected in higher rents. A prevalent trend is the knee-jerk regulatory response that seeks to further restrict the parameters in which housing providers operate.

While this approach may look good on paper, economic research and data tell us that it often fails to address the underlying market problem. In fact, the additional regulations only add cost to both the construction and ongoing operation of housing, thereby making affordable options even less available for renters. Show more

NMHC | The Road to "Housing Hell" Is Paved with Good Intentions and Higher Costs

While national media has focused on the first weeks of the new federal administration in Washington, far less attention has been given to the hundreds…

There are numerous ways to add financial value to a multifamily property. However, adding financial value to a property does not have to include a capital expense.

Ways to Add Financial Value for Little to No Cost
1. Never include utilities in the rent at your properties, ever - Even just one...

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As we start another day in the multifamily industry, helping owners and residents please consider also helping your community by giving blood. One thing is for certain, you have either needed blood in the past for a surgery or you or someone you love may need blood in the future.

A simple few minute can save lives!

Multifamily Industry Life Hack - So remember when you were a child, and you’d fall while jumping on a trampoline and all your friends wouldn’t stop to let you up.

They instead would keep jumping just so you couldn’t get back up.

So, that’s going to be all your competitors in your adult...

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How have you revised your “survive till ’25” mantra & strategy this year?

Halftime is over, as the industry enters the third quarter, it is grappling with an acute, ever-murkier question: Can it turn the corner in 2024?

Bisnow spoke to 61 real estate executives to find out how they are...

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The pipeline of new multifamily units is about to go off a cliff as new construction projects have been shelved. This means rents will likely be increasing over the next 1-4 years per Jamison Manwaring, the co-founder & CEO of Neighborhood Ventures, a real estate investment platform that is offering...

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U.S. Home Purchase affordability directly influences multifamily rental property rents and values. In 2023, only 16% of homes were affordable in America, falling from 21% in the year before.

An affordable listing was defined as one with a monthly mortgage payment no more than 30% of the median monthly income of that county. Below, we show the share of affordable listings in the 97 biggest U.S. metropolitan areas by population:

Although mortgage...U.S. Home Purchase affordability directly influences multifamily rental property rents and values. In 2023, only 16% of homes were affordable in America, falling from 21% in the year before.

An affordable listing was defined as one with a monthly mortgage payment no more than 30% of the median monthly income of that county. Below, we show the share of affordable listings in the 97 biggest U.S. metropolitan areas by population:

Although mortgage rates may decline over the year if the Federal Reserve cuts interest rates, it may not be enough to boost the supply of affordable housing.

That’s because rates may not fall sharply enough to undo the “golden handcuff” effect, where homeowners are reluctant to sell to hold on to their low mortgage rates. Adding to this, home construction has fallen significantly since the global financial crisis. During this time, home builders and lenders became increasingly cautious, leading home construction to drop 55% between 2006 and 2021.

Although mortgage rates may decline over the year if the Federal Reserve cuts interest rates, it may not be enough to boost the supply of affordable housing.

The good news is that new-home construction is forecast to increase in 2024, with single-family housing starts projected to grow 4.7%. Show more

This seems so much like high school economics 101, yes more supply drives prices down. The chronic undersupply of housing of all kinds is the fundamental reason for high rents.

We did not get to this scenario overnight; it took years of policy decisions at multiple levels of governments to get here. At this point we will not get out of this for years to come.

Does Building New Housing Cause Gentrification? - Bloomberg

To many people, new home construction is synonymous with gentrification. But a new analysis reinforces how more supply drives down housing costs.

$0.93 Cents of Every $1.00 Collected Cover Operational Expenses for Owners.

Just 7 cents are returned as profit for property owners, according to research from the National Apartment Association’s Dollar of Rent report.

Profit: $0.07
There is a common misconception that rental housing providers...

This can also include calculating the future cost of your indecisions due to sticking with the status quo because of fear of change/process management or fear of leaving a comfort zone.