Signing new residents is not just about offering the right apartment home at the right price. Granted, that's obviously a huge part of the equation, but operators also need to provide prospective residents with a seamless shopping and leasing experience. If potential renters encounter any friction or hardships during this time, they are likely to take their home search elsewhere.Today's prospective renters want to be able to tour and gather infor ...

Make no mistake about it: life in the apartment industry is challenging. But it can be — and often is — tremendously rewarding, though not without its difficulties.One of the challenges currently facing apartment managers is lease application fraud. An Entrata study found a 111% increase in lease application fraud between 2019 and 2020. In the same study, 55% of surveyed apartment managers said their properties experience fraudulent lease applica ...

It was a move that made its fair share of headlines in the trade and business press. In late 2021, Freddie Mac announced an initiative to encourage apartment owners and operators to report on-time rent payments to the major credit bureaus. Under the terms of the program, Freddie Mac provides closing cost credits on multifamily loans for owners of rental properties who agree to report these payments. The announcement added momentum to the growing ...

Amenities play a critical role in the success of a multifamily community. For current residents, they can make or break the decision to renew or start the search for a new place. Meanwhile, prospective residents will gravitate towards communities that offer amenities that cater to their varying lifestyles. To show the importance that many residents, especially those in younger generations, place on amenities, consider the findings of the 2022 NMH ...