Influencer marketing can be a tricky concept, and I love how Kate Good, Principal of Multifamily Development and Operations at Hunington Residential, views the opportunity with her properties, as she shared in an interview with Multi-Housing News.We previously heard Katie Trevino at Avenue5 also talk about her experience with Influencer Marketing, so it will be interesting to hear more ...

Technology plays an integral role in enhancing various aspects of life. Younger generations, who are the primary drivers of the rental housing industry, now expect a living experience that delivers a new level of convenience and comfort. It may sound harsh, but renters may refuse to rent in a community that fails to adequately meet their tech preferences. Residents are redefining convenience and connectivity as part of their quest to gain greater ...

Internet Listing Services (ILS) have long been the cornerstone of apartment property marketing, serving as vital information hubs to establish online visibility and generate leads, reminiscent of the early 2000s Windows background era.However, recent years have witnessed a paradigm shift in the discourse surrounding apartment marketing. Communities now prioritize investments in websites, branding, Google Ads, and broader digital marketing initiat ...

Managing a multifamily property efficiently often involves optimizing how rent is collected. For property managers, automating resident payments means creating a system where all forms of payment, including checks and cash, are converted into digital transactions. This approach accommodates residents' payment preferences and enhances the efficiency of processing rent payments for the property management company on the back end.What is an automate ...

 If done incorrectly, attempting to generate leads from sources outside of your industry in an attempt to grow your company or earn referral fees may be rather discouraging. For your business, reaching a wider audience and drawing clients from non-traditional sources can be transformative. This is a summary of how to modify your approach to appeal to a larger audience.Targeting A Broader Market:Some Of Your Marketing Focused On A Broader Geo ...

Apartment market conditions continued to weaken in the National Multifamily Housing Council's (NMHC's) Quarterly Survey of Apartment Market Conditions for April 2024. With the exception of Sales Volume (52), which turned positive this quarter, the Market Tightness (41), Equity Financing (49), and Debt Financing (44) indexes all came in below the breakeven level (50)."Inflation has come in hotter than expected over the past few months – as the she ...

 The advent of adaptive reuse multifamily developments is now. But what is adaptive reuse—and why is it suddenly popular? Adaptive reuse is redevelopment that takes an existing structure and adapts it for another use. In multifamily developments, this can look like a partially remodeled historic hospital converted into a mid-rise apartment community. (The project also employed new ground-up development.) Adaptive reuse has become more popula ...

 Are There Resident Bullying/Harassment Best Practices?It's simply a part of any property; your residents aren't always going to agree. This makes conflict inevitable, but the key turning point is when it turns into bullying and harassment. To be clear, the Fair Housing Act states that resident bullying and harassment cannot be tolerated. Are you sure that your property, as a whole, has the best practices in place when it comes to resident b ...