Question for vendors?
I want to start by saying I think we all appreciate the work you do and the partnerships you provide to us at management companies. With that, when did it become appropriate to go on over load sales mode? I’m talking vendors who already have our business and want more, and...
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Hey everyone! I’m speaking on a panel at an upcoming BTR conference and was wondering what everyone’s feedback was on current demands they’re noticing for interior/design, amenities, finishes, etc. I’m especially curious about BTR communities, but would also love to hear feedback on apartments. Thanks in advance!!!
I have been the manager at "My" property for 12 1/2 years. I supervised a major renovation and leased most of the residents their apartments. I have always enjoyed a great relationship with "Our" residents. I know every resident's name, their children's names, and their pets. To make a long story short, our residents are very open and comfortable when speaking to me. I have always been in pretty decent shape. I am 6'3" and try to stay around...I have been the manager at "My" property for 12 1/2 years. I supervised a major renovation and leased most of the residents their apartments. I have always enjoyed a great relationship with "Our" residents. I know every resident's name, their children's names, and their pets. To make a long story short, our residents are very open and comfortable when speaking to me. I have always been in pretty decent shape. I am 6'3" and try to stay around 202 pounds. Texas summers are brutal. No one wants to get out and exercise and I put on about 15 pounds over the past few weeks. One of our residents is 102 years old and lost her filter many years ago. She was out walking her dog and I walked over to tell her hello. Before I could get over to her, she screamed: "OMG!...What happened...your getting so fat..." LOL! I thanked her for noticing and went back to the office. Never a dull moment. LOL Show more
Looking for suggestions for long-range tracking devices for the safety of our staff when escorting new prospects. I'd rather them not use their phone as a device, but instead consider something like Tile, which they can keep with their keys. Any advice is appreciated.
Social Media. It's a love-hate relationship for most people, and many marketers as well. Things change fast and every couple of years there seems to be a 'new kid in town' competing for our screen time. In the post below, we're taking a dive into a handful of common questions we get asked at Brindle regarding multifamily social media marketing and apartment Facebook ads, including: What platforms should my apartment be on? Do I have to advertise ...
Is your property pet-friendly? If you're one of the 70-80% of market rate rental housing operators who accept pets, you've probably just answered that question with a resounding 'yes.' But from whose perspective? Yours? The family with a 95-pound golden retriever? The single parent with two kids and a cat, struggling to make ends meet? A seemingly innocuous question – 'is your property pet-friendly?' – becomes quite provocative when v ...
Rant-
A company with a high employee turn over is a company who does not care to give employees a Life Balance, mentorship, development and believes they can always find someone else who will allow their bad management. READ BELOW! I want to work for her.
When you hear the words "search engine," most people immediately think of Google. However, Gen Z and millennials may be utilizing another search engine when hunting for their next apartment — TikTok. TikTok and other short-form video platforms are now a vital ingredient in your marketing mix and one of the most important ways to attract prospects.Multifamily marketers are leveraging TikTok to showcase their properties creatively. From virtual tou ...
Intelligent pricing inputs ensure we're reacting to the right things. After two decades of legacy system use, the industry has learned lessons about what should and should not be part of any contemporary PRM system. For example: 1. Comp DataUsers should have the option of whether, and how much, comp data is included in their pricing algorithm. Where they can collect accurate data and, as a matter of corporate strategy, want to include that d ...
Does your maintenance supervisor complete actual work orders or does he/she just delegate them all?
Our large property (600+ units) is way behind on work orders dating back to 60 days or more due to a number of emergency calls over the summer and being short staffed. Typically, we are rarely behind....
Just repaired my own 5 ton- 1 year old Coleman hvac unit😎 my maintenance teams taught me well❤️
By Whitney FraserAs soon as I stepped into the bustling conference center, it was clear that this event was more than just another industry gathering. It was a celebration of women who are not only thriving in, but reshaping, the multifamily housing sector. The speakers and conference focused on the importance of AI. AI plays a pivotal role in the multifamily space by revolutionizing property management and tenant experiences. Through predi ...
I have recently taken on a property that has a lot of homeless people coming into the building. I am looking for suggestions for automatic locks to go on the exterior doors to keep them out. I have been told that people give out the codes to the key pad and key fobs get lost. Can anyone point me in the right direction?
Some communities don't have to worry about parking. The funny thing is, parking isn't "a thing" until you don't have it…and then it's a "big thing!" No one wants to arrive home at the end of their day only to be confronted with parking inconveniences. Any hiccups in the process can lead to frustration, complaints to onsite teams and friction between neighbors. The reality is that about 1.7% of residents are responsible for almost all parking hass ...
I’m on the vendor side. I’m in marketing. I’m overwhelmed by some of the tools that are popular now… personally, I’m less than fond of a lot of the tactics that are popular in marketing right now too.
Even the marketing of marketing tools is just to the point of ridiculous. You should see how much spam I filter out of LinkedIn! So I kinda know what you’re talking about. It can be frustrating. Who has time for all the sales messages all - the - time?!
They think you are too busy and if they ping you enough, frequently, eventually they will hit the moving target when you are ready now for engagement on their offer. A spreadsheet told them they can ping you 1000 times for $100 and a single site visit costs them $500.
I can also tell you my most frustrating thing about being a sales person in the Multifamily industry. I would say about 10% of people actually respond and say that they are not interested. To me, if someone asks me for a quote and I get it to them, I would appreciate it so much that if it is too high, you tell me. If you are not interested, you tell me. Because if I hear nothing, I follow up. It doesn’t hurt my feelings to be told no. I appreciate it so that I can move on.
Many vendor companies set goals for their sales teams. For example, they may be told that they must poke you 5 times before they give up. So it might not always be the rep, it could be their boss micromanaging.
Honestly, yes I can be a bit pushy when it comes to some deadlines, but those deadlines aren't quota-driven or anything on my end; they're often driven by promotion end dates, protection from price increases, etc. I literally just want to help.
My advice, go with any or all of these:
- if you're not interested, give permission to follow up based on your preferred timeline
- explain why you're not; very few of my prospect base understand ALL of what I do and why I'm different
- use us to get a free lunch for yourself or team by allowing us 15-minutes of your time
I understand, nothing is owed to vendors, but coming from outside this industry, I can tell you that we generally come from a good place! Treat your vendors the same way you wish your prospects treat your leasing agents