You cannot feed your way to a stabilized asset. You also cannot bank on giving verbal motivation to a team of HUMANS for long. Leasing is a skill. It's human psychology. It's emotional intelligence that must be trained constantly to be regulated starting day ONE. It's getting a random stranger to drop $24,000 in under an hour, because they trust you. That does not come from a Dominoes pizza box delivered online from multiple states away (sorry Do ...
If You're in Commercial Real Estate, You Must Understand the 10-Year Treasury YieldInvesting in commercial real estate without a deep understanding of how it connects to bond yields, especially the 10-Year Treasury, is a costly oversight. This single metric influences everything from cap rates to valuations and investor behavior.Here's what every serious investor should know: • In commercial real estate underwriting, the 10-Year Treasury yield se ...
When residents communicate respectfully with their neighbors…
What training would you make MANDATORY for every resident before move-in-- WRONG ANSWERS ONLY!
Read More...
The guide to "How to flood your home and neighbors and not have insurance"
No matter what size property you own or manage, the key to success is efficiency. In practical terms, that means keeping occupancy rates high and rents competitive while at the same time controlling and reducing expenses that affect your bottom line. Unfortunately, there isn't a magic button called "efficiency" that will automatically make your property as profitable as possible. But the good news is that it doesn't have to be an unreachable goal ...
Digital advertising is an essential tool for multifamily properties looking to attract and convert qualified renters. But how do you know if your ads are actually working? Evaluating return on investment (ROI) goes beyond clicks and impressions—it's about measuring how effectively your ad spend translates into leases. 1. Define What Success Looks Like Before evaluating ROI, establish clear goals. Are you looking to generate more website vis ...
One of the most impactful sessions at AIM this year was "Making Sense of the Market: Data & Insights that Matter for Multifamily Marketers," led by Zillow's Chief Economist alongside execs from Lefrak and Asset Living.It was a clear-eyed look at how economic shifts are reshaping renter behavior—and what that means for marketers and operators alike.Here are four takeaways that stood out, along with recommendations I'd put into action right now ...
To all my friends in Property Management ~~ take a moment, right now, to reflect on your accomplishments, big or small, & the unique & wonderful qualities that make you who you are. Celebrate your strengths & be kind to yourself, you deserve recognition for all that you bring to the world.
Remember this ~~you are valued & worthy of appreciation, respect, kindness & love ~~ so take a moment to honor yourself.
I have a question that I should definitely know the answer to but don’t…
What is the formula to calculate the “trend” for an apartment community?
I know I can pull a report to look at it but I’d like to know how the percentage is actually calculated too.
Read More...
90 currently occupied units (of 100)
30 day trend
90+ (5) scheduled move ins for that 30 day period - (3) scheduled move outs for that 30 day period = 92 is your 30 day trend.
Also heard about leveraging maintenance teams to offer in-apartment services like hanging TV's on the wall.
LOTS more takeaways from that event!
Any other things you all can chime in with Chelsea Kneeland, Debbie Palmire Wiatrek, Stephanie Ortiz, Stephanie Paz,
Nicole Willis, Wendy Olsen Tucker, Tracy Seib Martin
Also, we spotlighted both Moved (Emily Burke) and PooPrints (McKenzie Towns), which are worth checking out!
by Rommel Anacan
“Done For You” Shouldn’t Mean “Let Go of the Wheel” - Multifamily Blogs
We love set it and forget it in multifamily housing, don't we? Whether it's the rise of self-guided tours, automated follow ups, technology that sells,…
As the multifamily industry gears up for its peak leasing season, it finds itself at a critical turning point. Although more prospects are checking out properties, keeping current residents happy is essential for maintaining profitability and controlling turnover costs. It's also essential for communities to be prepared to retain the new residents they attract. While amenities and prime locations may draw interest, research indicates that outstan ...
Ingredients:
• 1 leader in a management role (not just a manager — there’s a difference)
• 2 cups of comprehension and communication (especially during misunderstandings)
• 1 generous scoop of excellent customer service (without breaking rules)
• 2 teaspoons of trust
• 1 pinch of patience
• A dash of emotional self-awareness
• A side of personal growth (getting help outside of work when needed)
Instructions:
1. Start with a leader who guides, supports, and uplifts—not someone who just holds authority.
2. Stir in comprehension and communication, especially in moments of misinterpretation. Let this mixture simmer until understanding is reached.
3. Add excellent customer service, being careful not to over-season with rule-bending—stick to the Fair Housing guidelines.
4. Sprinkle in trust and patience, essential for day-to-day collaboration.
5. Blend in emotional awareness, encouraging team members to manage personal struggles outside of work so they don’t... Show more
- 3 Dashes of satire
- 30ml of patience
- A good sprinkle of ambidexterity.
- And a heaping scoop of “everyone is on the same team so figure it the phuck out…”
Best paired with with a side of vodka and Vicodin.
• 1 cup Clear Communication
• 2 cups Resident Empathy
• 1 ½ cups Operational Consistency
• ½ cup Flexibility & Adaptability
• 2 tablespoons Proactive Problem-Solving
• 1 generous scoop of Team Collaboration
• A pinch of Positive Attitude (daily)
• Data Dash – insights from surveys, reviews, and feedback
• Optional garnish: Humor, Heart, and a little Hustle
Instructions:
1. Preheat the Culture
Start with a strong foundation of shared values. Warm up the team with a clear sense of purpose: serve residents, support each other, and represent the community with pride.
2. Mix Communication and Empathy
Blend your communication and empathy until smooth—this creates the base for trust with both residents and teammates. Stir in active listening, especially during resident frustrations or internal challenges.
3. Fold in Operational Consistency
Carefully incorporate consistent processes: follow-ups, move-in checklists, maintenance timelines, and renewal workflows. This ensures every... Show more
Hi All!I'm looking for ideas for community outreach. I recently started at a property that has historically been HUD/Section 8. I just started with the company that recently purchased the property and is renovating and transitioning to conventional housing over a 3 year period. What are some ideas...
Read More...
-
Event starts in:
-
25 JunOnline! -
09 JulOnline!
