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ONE thing I wish I knew starting as a new Leasing Agent is…


Ask the tough questions, man.

With the teams I train/lead weekly, one of the biggest things I aim to achieve is giving them all tips I wish I knew within my first year selling apartments part-time while juggling college.

If you waited a full 24-hours for your scheduled tour to arrive, you show them around, they walk out of your office, and you’re left wondering if they’ll consider living...
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ONE thing I wish I knew starting as a new Leasing Agent is…Ask the tough questions, man. With the teams I train/lead weekly, one of the biggest things I aim to achieve is giving them all tips I wish I knew within my first year selling apartments part-time while juggling college. If you waited a full 24-hours for your scheduled tour to arrive, you show them around, they walk out of your office, and you’re left wondering if they’ll consider living here… you didn’t ask tough questions and probably wasted both ppl’s time 🤦🏽Finding a new home is such an emotional experience for so many, and it’s important to take a step back from being a leasing agent, and actually put yourself in the place of your prospect.I myself love the feeling of knowing someone is working on behalf of me to create something epic for.. ME!Do you? How are we creating a world in which the lead is King/Queen and proper questions are being asked to avoid pesky objections you can’t overcome now because you never brought them up to begin with?-This is a message I sent one of my leasing agents today and wanted to share with the larger audience. Feel free to follow/connect with me to stay up to date on being your absolute best within the multi family industry. My papa always said, “The hardest part of anything is the part you don’t know”. Let’s win together! 😄🙌
Mauri Barnes Oh Amy thank you for your comment. I agree fully. “Leasing Advisor” sounds pretty cool, right?
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Guest Insider Advisor certainly gives the right impression, but sometimes it is all about the pitch and the personality. When I first started in this industry, I was told to focus on the hard close. Push for the deposit. I learned over time that selling amenities can still be done, but listening to the prospect makes selling so much easier. I always want to know the budget of a household for rent because there's no sense marketing to someone who will not qualify. They will love the place, but they may have champagne taste on a Boone's Farm budget. I would much rather not waste a person's time if it's not going to be a good fit. Pre-qualifying is a huge part of the process!
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Guest Insider I love this! I also coach the team that “right now = seal the deal” and “not yet = remember us.” If they can afford it, close on them. If they can’t, make their experience so amazing that, when they can, they come back. I suggest taking the time to show them where they need to be to come back and apply. Our communities should stay a goal even for the currently unqualified.
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Working at a lease up with strict leasing goals?Manning a stabilized community and the NTV's are stacking up with vacant units growing more and more? Keep reading.. this may be just for you!Traveling every week to different on-site teams, I notice a pretty consistent trend that can be found in any rental housing market in the country. It's a fact, we have slow seasons…It's a fact, we cannot control the weather to entice walk-in traffic…It's also ...

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On my newest travel assignment, I was tasked with doing just that at a property completely unfamiliar to me.Let me tell you how I did it…Some people may be completely terrified of this task and tell themselves all kinds of limiting beliefs that they will soon believe to prohibit this from actualizing.I immediately switched the narrative and actually asked myself.. "How can I get 30 leases in a week?"After reviewing previous weekly reports, it sho ...

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For the past 8 months, I have been traveling about 600 miles weekly leading an on-site team to make sure this BEAUTIFUL community reached budgeted occupancy/pre-lease (Which it did with about a month to spare hehe)While the simple answer to this question is:Caffeine and delusion ????????I have learned a much more easier way to approach a beast of a project like the one I just wrapped up today and HAVE to share with everyone…Use your resources! You are ...

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This is a serious concern, people!With the next property manager down the street advertising 10 weeks free AND a front desk that actually answers calls on the first ring, a daunting reality might set for you.Nurturing residents better could have easily increased your occupancy percentages this month ????Pretend like you aren't bothered by that NTV that was just placed on your desk, but that's just another vacant that people are waiting for YOU to ba ...

Brent Williams That looks like a blast! I love the idea where residents could be in their balconies as "snipers".
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When you schedule a tour, you should be happy dancing!????????????At least I do!Rejoice from every rooftop amenity in your tri-state area!! ????I would NEVER spend my precious time driving somewhere under the guidance of a random stranger, if I did not believe in the product.Same applies here folks.As soon as your client steps foot in the office, we should already know the address to their family reunion next year!This effort shines so bright AND has a real ...

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How are we being proactive in ensuring the lovely people we just sold move into a home they will love?WALK THE UNIT!It is actually mind-blowing how many people do not consider this a last step in the process of the sale.I'd argue that if the apartment wasn't in suitable move-in condition, your commission gets dissolved. ????Who wants to move into their new home with a fresh surprise waiting for them in the master bedroom?Or how inconvenient would it ...

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1. Stand up when your prospect enters your office/area of work.There are many reasons why this should be standard practice; However, energetically speaking, if you enter an office and you're already above the person in charge? Good luck!2. Become impeccable with your words and offers.If you don't know the answer to an objection, never make it up. Reassure that the answer is just a chat away and continue down the journey of closing that sale. Are ...

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