Understanding the Role of Property Upkeep in Resident RetentionMaintenance is a fundamental aspect of property management that directly impacts resident satisfaction – and renewal rates. In multifamily properties, the quality of maintenance can significantly influence the overall living experience, which is why regular (and prompt) maintenance ensures that the property remains in good condition, which in turn enhances the comfort and safety of re ...
Alright, let's talk about something that's been bugging me lately, and I'm sure some of you out there have experienced it too. You're scrolling through Zillow or apartments.com, find a place that looks promising, and dial the number for more info. And what do you get? A perfectly modulated, slightly too-chipper voice on the other end, ready to assist. Except, it's not a person. It's AI.Now, don't get me wrong, I'm all for innovation. But when it ...
Let’s be honest: We’re more *connected* than ever and lonelier than ever.
So here’s a radical idea: let’s actually connect 🤝🏼
Whether you’re job hunting, interviewing, soul searching, or just trying to stay afloat…
Most people don’t want a pitch.
They want to feel less alone....
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For small operators: are you still personally handling all your admin, reporting, and investor updates, or have you found a practical way to offload it?
If you’ve tried outsourcing and stopped, what didn’t work? If you succeeded, what was the turning point?
Real-world feedback is welcome—I’m always comparing notes with others in the space.
Attention Property Managers,
Are you planning for your properties' next big capital expense? Don't let a full roof replacement catch you by surprise.
Understanding the lifecycle of your roof can help you budget effectively and extend the life of your asset. There is a critical "Window of...
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The real estate brokerage industry is saturated with real estate agents in almost every market across the U.S., in today's blog I will show you how to help yourself standout and grow your business. I have spent over 25 years in the real estate brokerage industry, I have worked business development and conducted real estate auctions, sold residential and have focused on commercial brokerage the last 20 years. From this, I have seen what trul ...
If you're building a new website for your apartment community, you've likely run into two common options:Website builders and website templates.At first glance, they might seem interchangeable. But choosing the wrong one can cost you valuable time, marketing dollars, and missed lease-ups.This guide breaks down: What an apartment website builder really is When a pre-built template is a better solution Why most property managers choose template ...
For many renters, pets are part of the family. Yet in the rental housing industry, including these family members also usually includes the levy of pet fees, deposits, and pet rent have as standard costs for pet owners. While these charges are often justified as necessary to cover potential damages and expenses related to having pets on property, the reality is that many housing providers have turned pet fees into a significant revenue ...
Introducing new staff to the realities of property management goes beyond reviewing lease terms and daily operations. It includes preparing them to handle complex resident situations that require sound judgment, legal understanding, and compassion. One of these situations is hoarding—a condition that presents both health and safety risks and the need for careful compliance with fair housing laws.Recognizing Hoarding as a Potential DisabilityIn th ...
It’s no secret that our beloved industry has changed tremendously in the past few years. Increasing downsizing, declining cultures, treating passonate employees like a number, etc.
It can make you a bit pessimistic.
I’d love to hear from the people that enjoy their jobs, are uplifted by...
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I'd say if the people feel taken care of. If they feel excited and happy to be there. Then you are doing something right. The best companies tend to invest in education and training, have advancement and growth opportunities people can work towards. And their Management teams truly embrace their teams and care about them and don't think of them as problems they have to babysit. The best companies trust and empower their team members. They use creative catered incentives to help push progress instead of threatening punishment.
The industry is stressful as it is. If corporate is adding too much extra stress to the on site staff that can also be a big mistake that can run people out. So companies that have corporate... Show more
Like… I can’t do the impossible.
...what we need is less reporting demands and more hands on involvement with the community. Our communities are experiencing the fall out, burn out and stress coming from world events and now need a more personal approach. In order to be effective I need to get out from under my desk! Sorry...that last part was a venting moment.
INTEREST RATE SPECTATOR
June 4, 2025
MARKET BULLETIN!
TODAY'S ADP JOBS REPORT IS WORST IN OVER 2 YEARS!
ONLY 37,000 PRIVATE PAYROLL JOBS, EXPECTATION WAS FOR 110,000
LAST MONTH NOW REVISED DOWN TO 60,000.
US NEEDS 150,000 TO 200,000 NEW JOBS PER MONTH TO MAINTAIN CURRENT UNEMPLOYMENT NUMBER.
THE...
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When it comes to building a successful multifamily brand, strong branding is essential—but even the best brands can lose relevance over time. If your apartment brand isn't attracting the right residents or keeping up with the competition, it might be time to consider a brand refresh or a complete rebrand. Each has its place, depending on your goals, timeline, and budget. Let's dive into the differences and how to choose the best path forward for ...
At the end of 2022, I joined a handful of industry professionals in making predictions about where multifamily was headed. We were fresh off a year of digital acceleration, AI buzz, and evolving resident expectations.Now, midway through 2025 with a few more market shifts (and one major layoff) under my belt, I thought it was the perfect time to look back and ask:How did those predictions hold up?Spoiler: not bad. Prediction #1: The Fut ...
When it comes to talking with owners about marketing ROI, it's easy to lose them in a sea of acronyms and technical terms. Here's how to keep the conversation clear, actionable, and focused on what matters most: results. Start With What Owners Care About: Results and Value Owners want to know one thing: Is our marketing spend bringing in more leases, and is it worth the investment? Skip the jargon and focus on these core points:How many qua ...
I have a 55+ property that isn't getting a lot of traffic in DFW area. We are on Zillow, Apartments.com, a place for mom, caring.com, run ads on meta and even radio spots. We market locally at events and various senior places. What are we missing?
A couple ideas that might help boost traffic:
Rework listing presentation- Are your photos, videos, and descriptions really compelling? I’ve found that the style of your listing makes a huge difference in converting views to leads.
Try hyperlocal targeting- Tools like Nextdoor, senior-focused newsletters, or local HOA boards can help in DFW.
Consider syndication platforms- It might be worth taking a look at how your listings are coming across. Are the photos, videos, and descriptions really appealing? I use MagicDoor (free) to manage my properties their AI handles all of that and auto-syndicates across platforms. Listings look polished, and it’s helped boost exposure without extra work.
Leverage placement partners – Ask senior centers, medical offices, churches, or social workers to refer or post your flyers.
Google Search ads > Meta ads – Especially if you're targeting adult children searching for “senior apartments DFW” it’s more intent-driven traffic."
The 55+ plus crowd isn't using meta truthfully.
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25 JunOnline!Event starts in:
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09 JulOnline!
