Google Business Profiles have become an integral part of the renter's journey. GBPs are often the first touchpoint a renter has with your property — and they play a major role in whether someone decides to schedule a tour, make a call, or sign a lease.That's why robust management of Google Business Profiles across your portfolio is critical. Many operators still rely on agencies to manage their profiles, but these traditional models struggle to d ...

Tech budgets are facing more pushback this year. With margins under pressure and leadership asking harder questions, there's no room for vague value or underused tools. Every platform has to pull its weight.As you finalize your 2026 budget, focus on the tools that drive real outcomes—faster workflows, stronger metrics, and better visibility. Here's how to decide what makes the cut. What the Tech Stack Looks Like Now According to the latest Multif ...

Not all concessions deliver the same impact. While "one month free" still dominates the multifamily landscape, recent trends show operators branching out, experimenting with creative lease perks, reduced upfront costs, and unexpected bonuses to attract renters.In today's softening market, where residents have more choices than ever, understanding which incentives resonate, and where, is critical to staying competitive and leasing e ...

Rental concessions are no longer a niche tool, they've reemerged as a core component of leasing strategy across asset classes. As of Q1 2025, some metros are seeing nearly one in four units advertised with a discount, and the average concession hovers around one month free rent.This shift reflects broader pressures: increased supply, tighter renter budgets, and softening demand across key markets. And it's not just lease-ups or luxury Class ...

In the fast-evolving world of multifamily real estate, collecting accurate market data has always been a cornerstone of successful property management. But how we gather that data has undergone a significant transformation over the years. In a recent conversation, Clay Llewellyn, COO of Income Property Specialists (IPS), took us through this fascinating evolution, providing real-world insights into how the industry has shifted — and where it's he ...