8/26 - 8/27
Older multifamily properties have incredible potential, but where should design dollars go first to keep tenants happy and loyal?
We're curious: Which design priority best fosters tenant satisfaction in older multifamily properties? Vote below!
Every marketing team in this industry knows their neighborhood pages are weak. What's wild is that everyone knows this, everyone agrees it matters, and almost nobody fixes it.That pattern usually means the problem has been misdiagnosed. We keep treating neighborhood content as a copywriting deficiency, something a better writer would solve. It isn't. It's a structural failure in how the work gets assigned, resourced, and owned. And you can hire t ...
Check this out from
Paige Simpson
!
For those new to the Stop, Start, Continue strategy, here is a very simple breakdown:
🛑 Stop: What should we stop doing because it isn’t helping?
Too many status meetings, duplicating work, unnecessary approvals
🟢 Start: What should we begin doing that...
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Comment your answer below!👇
STRONG AGREE!!!!
Please plan a methodology and/or timing for the on-site Maintenance/Service teams to attend. Frequently, I find they aren't included, as the first thing in the morning is (rightfully so) for urgent curb-appeal-type activities.
A small and meaningful way to break the 'division'...
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Lisa Trosien presented a Webinar Wednesday back in the day that I've always kept in the back of my mind - it's not about follow-up to check in and see how things are doing. Instead, it is follow-up to continually add value to their search experience. Information about schools, local eateries,...
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Anyone have a process or recommendation?
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When turnover is consistent year over year, even though it is technically unexpected for a specific situation, it should absolutely be expected from a global perspective. It's a fascinating budgeting question - how do you budget for something that m
No two multifamily investors approach the market the same way. Some lean on gut instinct built from years of deals, others are still figuring out where their risk tolerance actually sits. A recent survey of 850 current and prospective multifamily investors puts some numbers behind that variation, and it's worth unpacking for anyone active in this space.The survey asked participants about their strategy, confidence levels, and where they turn for ...
When it comes to lead generation, most agents are optimizing for the wrong metric.They're chasing more leads when they should be chasing bigger ones.Volume and deal size are two completely different games.Getting more leads is about outreach mechanics—better lists, faster follow-up, and more touches.Getting bigger leads is about positioning.It's about who you're in front of, what you're known for, and whether the people controlling the real ...
The Wall Street Journal ran the numbers on New York City's rent-stabilized housing. The headline: the biggest discounts go to the wealthiest tenants, not the ones the system was built to protect.
Good story for a fairness debate.
Wrong headline if you underwrite multifamily.
The number that actually matters on a rent roll is this: the discount isn't citywide. It's borough-specific.
Manhattan stabilized units rent for about half of market...
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How do you feel about leasing season? Comment a GIF below!👇
Most multifamily operators know their vacancy rate.
Far fewer know exactly why a specific unit is still sitting vacant.
That difference matters.
A 6% vacancy rate across a 300-unit portfolio looks like one number.
In reality, it can represent several different problems happening at the same time.
One unit is priced slightly above the market.
Another is waiting on a make-ready because of a maintenance backlog.
Another is getting enquiries but not...
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Resident feedback has always been valuable, but the way prospective renters engage with it and interpret it is changing rapidly. Today's renters are savvy consumers. They compare communities, scrutinize online reviews, and expect a level of authenticity that didn't exist even a few years ago. They're less interested in perfectly curated marketing and more interested in understanding what it's actually like to live in a community. For operators, t ...
I think a daily follow-up is overkill...I think it's best practice to decide on a follow-up schedule with the person while they are touring.
But yes, data shows the fast the response to the initial inquiry, the more likely to secure a lease.
ALSO, I believe the most recent studies show that people...
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The S&P 500 has built tremendous long-term wealth, historically returning about 10% annually before inflation through appreciation and dividends.
But if my goal were to maximize cash flow, leverage, tax efficiency, and long-term wealth creation, I’d prioritize carefully selected commercial real...
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Event starts in:
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19 Aug
![[DAY 1] Multifamily Demo Day: Where Innovation Meets Implementation](https://www.multifamilyinsiders.com/images/uploaded/2026 Demo Day small.png)
