When it comes to building a successful multifamily brand, strong branding is essential—but even the best brands can lose relevance over time. If your apartment brand isn't attracting the right residents or keeping up with the competition, it might be time to consider a brand refresh or a complete rebrand. Each has its place, depending on your goals, timeline, and budget. Let's dive into the differences and how to choose the best path forward for ...
At the end of 2022, I joined a handful of industry professionals in making predictions about where multifamily was headed. We were fresh off a year of digital acceleration, AI buzz, and evolving resident expectations.Now, midway through 2025 with a few more market shifts (and one major layoff) under my belt, I thought it was the perfect time to look back and ask:How did those predictions hold up?Spoiler: not bad. Prediction #1: The Fut ...
When it comes to talking with owners about marketing ROI, it's easy to lose them in a sea of acronyms and technical terms. Here's how to keep the conversation clear, actionable, and focused on what matters most: results. Start With What Owners Care About: Results and Value Owners want to know one thing: Is our marketing spend bringing in more leases, and is it worth the investment? Skip the jargon and focus on these core points:How many qua ...
I have a 55+ property that isn't getting a lot of traffic in DFW area. We are on Zillow, Apartments.com, a place for mom, caring.com, run ads on meta and even radio spots. We market locally at events and various senior places. What are we missing?
A couple ideas that might help boost traffic:
Rework listing presentation- Are your photos, videos, and descriptions really compelling? I’ve found that the style of your listing makes a huge difference in converting views to leads.
Try hyperlocal targeting- Tools like Nextdoor, senior-focused newsletters, or local HOA boards can help in DFW.
Consider syndication platforms- It might be worth taking a look at how your listings are coming across. Are the photos, videos, and descriptions really appealing? I use MagicDoor (free) to manage my properties their AI handles all of that and auto-syndicates across platforms. Listings look polished, and it’s helped boost exposure without extra work.
Leverage placement partners – Ask senior centers, medical offices, churches, or social workers to refer or post your flyers.
Google Search ads > Meta ads – Especially if you're targeting adult children searching for “senior apartments DFW” it’s more intent-driven traffic."
The 55+ plus crowd isn't using meta truthfully.
Good morning wonderful professionals, I hope everyone is well.
U.S. existing home sales declined 3.1% year-over-year in April, reaching a seasonally adjusted annual rate of just 4.0 million, the lowest April reading since 2009. On a month-over-month basis, sales dipped 0.5%, falling short of market...
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A few weeks ago, I was impacted by layoffs at my previous company.It's the kind of shake-up that makes you pause and reflect, not just on your own next chapter, but on the bigger picture and the state of the industry as a whole.In my case, that reflection and my ongoing job search brought me back to a challenge that's been around since my days as a leasing agent: 👉 Hiring onsite teams.Property management companies are still s ...
Invoice coding in accounts payable (AP) is far more complex than it appears. At first glance, the process seems simple: an invoice is received, essential data is extracted and then entries are made into the accounting system. However, the reality is a very demanding task, with nuanced choices to be made around the accounting coding, allocation and intricate workflow based on tribal knowledge, leading to errors and financial strain. The informati ...
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I need direction and positive feedback. It’s a shame that I have to preface my request this way when many of our peers tend to respond like the most disrespectful resident we all have.
Having been in the industry for a long time, I don’t know which way to go. I’m a Community Manager living in DFW at a really nice apartment community near downtown, but we have an issue with neighbors smoking in their apartments, which affects the...
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No different than a general resident. Decide if you want to live there. It is out of your control.
If you can’t join them, beat’em…
🤔Is the market facing a downturn? Regardless of where the market stands, protecting Net Operating Income (NOI) is critical.
The goal isn’t just to cut costs—it’s to optimize for resilience.
Here’s how:
🔑 Prioritize tenant retention with smart lease restructuring (e.g., rent relief...
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If your apartment website feels like a digital brochure gathering dust, you're leaving leases on the table. 87% of renters start their hunt on Google. But when giants like Apartments.com dominate page one, how do you get seen?Spoiler: It's not about outspending them. It's about playing smarter with SEO.SEO isn't just "tech stuff." It's your 24/7 leasing agent – working while you sleep to attract renters actively typing things like "pet-friendly a ...
I'm curious, has anyone in this industry quit a company, because the company they work for, is basically defrauding vendors and pretends they will send out payments to avoid liens and still requests the vendors to keep doing work, knowing full well they have no intention to pay!! Would you leave to avoid being associated for such shady practices??
Does anyone have any tips on how to enter in to the compliance side? I’ve been a property manager for 12 years - 6 of those in affordable. Im just looking for a change. I do have a HCCP certification. Would other certifications be beneficial? TIA!
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Recently switched to a different property and just learned they don’t accept any walk in tours. Everything has to be scheduled in advance. Is this how people are serving their customers today? I find it a bit strange why an agent would tell them to schedule it online for a day or two in the future when they are in the office ready to tour and possibly lease.
Having an appointment sets the tone we want to set aside time for you to ensure we provide you a full experience.
It’s not a bad practice but how you convey that message to customers is important to.
For your new company find some ways to work with this policy. If it’s appointment only but you have some same day time slots available offer those. Or carve out some walk in time daily so you can let people know. It’s also great for the LCs it tells them that their time is important and gives them space to close tours and complete admin stuff and follow ups without constantly being bombarded w walk in tours.
Bulk 🆚 Retail Contracts
Whether you’re managing a community or developing multifamily housing, your telecom agreements shape property value, revenue, and resident satisfaction.
1️⃣ Bulk Agreements:
One master contract covers all units.
Benefits ✔️ : Lower per-unit rates, predictable...
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The first 90 days of a lease-up are crucial. Use this window to set the tone, establish your brand, and build momentum toward your leasing goals.To help you hit the ground running, here are the top three marketing moves you should prioritize in the first 90 days of a lease-up—and why they matter.1. Build a Strong Digital Presence EarlyBefore your leasing office opens its doors, your online presence should al ...
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25 JunOnline!Event starts in:
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09 JulOnline!
Also heard about leveraging maintenance teams to offer in-apartment services like hanging TV's on the wall.
LOTS more takeaways from that event!
Any other things you all can chime in with Chelsea Kneeland, Debbie Palmire Wiatrek, Stephanie Ortiz, Stephanie Paz,
Nicole Willis, Wendy Olsen Tucker, Tracy Seib Martin
Also, we spotlighted both Moved (Emily Burke) and PooPrints (McKenzie Towns), which are worth checking out!