Understanding the Role of Property Upkeep in Resident RetentionMaintenance is a fundamental aspect of property management that directly impacts resident satisfaction – and renewal rates. In multifamily properties, the quality of maintenance can significantly influence the overall living experience, which is why regular (and prompt) maintenance ensures that the property remains in good condition, which in turn enhances the comfort and safety of re ...

Alright, let's talk about something that's been bugging me lately, and I'm sure some of you out there have experienced it too. You're scrolling through Zillow or apartments.com, find a place that looks promising, and dial the number for more info. And what do you get? A perfectly modulated, slightly too-chipper voice on the other end, ready to assist. Except, it's not a person. It's AI.Now, don't get me wrong, I'm all for innovation. But when it ...

 The real estate brokerage industry is saturated with real estate agents in almost every market across the U.S., in today's blog I will show you how to help yourself standout and grow your business. I have spent over 25 years in the real estate brokerage industry, I have worked business development and conducted real estate auctions, sold residential and have focused on commercial brokerage the last 20 years. From this, I have seen what trul ...

If you're building a new website for your apartment community, you've likely run into two common options:Website builders and website templates.At first glance, they might seem interchangeable. But choosing the wrong one can cost you valuable time, marketing dollars, and missed lease-ups.This guide breaks down: What an apartment website builder really is When a pre-built template is a better solution Why most property managers choose template ...

For many renters, pets are part of the family. Yet in the rental housing industry, including these family members also usually includes the levy of pet fees, deposits, and pet rent have as standard costs for pet owners. While these charges are often justified as necessary to cover potential damages and expenses related to having pets on property, the reality is that many housing providers have turned pet fees into a significant revenue ...

Introducing new staff to the realities of property management goes beyond reviewing lease terms and daily operations. It includes preparing them to handle complex resident situations that require sound judgment, legal understanding, and compassion. One of these situations is hoarding—a condition that presents both health and safety risks and the need for careful compliance with fair housing laws.Recognizing Hoarding as a Potential DisabilityIn th ...

When it comes to building a successful multifamily brand, strong branding is essential—but even the best brands can lose relevance over time. If your apartment brand isn't attracting the right residents or keeping up with the competition, it might be time to consider a brand refresh or a complete rebrand. Each has its place, depending on your goals, timeline, and budget. Let's dive into the differences and how to choose the best path forward for ...

At the end of 2022, I joined a handful of industry professionals in making predictions about where multifamily was headed. We were fresh off a year of digital acceleration, AI buzz, and evolving resident expectations.Now, midway through 2025 with a few more market shifts (and one major layoff) under my belt, I thought it was the perfect time to look back and ask:How did those predictions hold up?Spoiler: not bad. Prediction #1: The Fut ...

When it comes to talking with owners about marketing ROI, it's easy to lose them in a sea of acronyms and technical terms. Here's how to keep the conversation clear, actionable, and focused on what matters most: results.  Start With What Owners Care About: Results and Value Owners want to know one thing: Is our marketing spend bringing in more leases, and is it worth the investment? Skip the jargon and focus on these core points:How many qua ...