The first 90 days of a lease-up are crucial. Use this window to set the tone, establish your brand, and build momentum toward your leasing goals.To help you hit the ground running, here are the top three marketing moves you should prioritize in the first 90 days of a lease-up—and why they matter.1. Build a Strong Digital Presence EarlyBefore your leasing office opens its doors, your online presence should al ...

 In multifamily, social media is more than just a platform for promotion—it's a powerful tool for building community, fostering resident engagement, and enhancing your property's brand.=> But how do you strike the right balance between valuable content and marketing messaging?Enter the 60/30/10 rule: a simple yet effective content strategy to help leasing communities stay consistent, relevant, and en ...