If your leasing calendar isn’t full, it’s rarely a marketing problem - it’s almost always a follow-up problem.
One large portfolio tested a 24/7 first-touch system and saw:
- +112% more leads turning into tours
- +317% more booked appointments
- ~2 hours/day per team freed up for...
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The benchmark 10-year U.S. Treasury yield recently dipped below 4%, trading in the low-4% range (around ~4.0% as of late October).This decline provides a more receptive backdrop for multifamily financing, as it lowers the risk-free rate component lenders use in underwriting.In this environment, agency financing spreads have offered notable opportunities—some deals have achieved permanent debt pricing as low as ~4.70%, a strong entry point for CRE ...
For being something that is so core to our industry, fair housing has to be the most misunderstood concept that continually impacts a wide variety of decisions. This seems to be even the case of those that pro-port to teach the subject matter, but unfortunately aren't required to demonstrate any objective competency of the knowledge.
The phrase I keep seeing uttered is: "You need to treat everyone the same/equally." That is the biggest...For being something that is so core to our industry, fair housing has to be the most misunderstood concept that continually impacts a wide variety of decisions. This seems to be even the case of those that pro-port to teach the subject matter, but unfortunately aren't required to demonstrate any objective competency of the knowledge.
The phrase I keep seeing uttered is: "You need to treat everyone the same/equally." That is the biggest misleading statement of all time. You can, and everyone does, create different groups of people and you can and do treat them differently. You can and do actively discriminate against some of those groups.
Discrimination is actually a core function of our role, and something we are suppose to do if we are performing our jobs correctly.
We divide people into classes such as:
A class of people that have good credit scores and a class that doesn't
A class of people that take good care of their properties and a class that doesn't
A class of people that have enough income (sometimes with assistance) and a class that does not.
A class of people that are violent to others and a class of people that aren't.
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For decades, multifamily operators have staffed maintenance teams using a simple rule of thumb: one technician for a certain number of units. The formula is straightforward, easy to explain, and requires minimal analysis. But as portfolios grow, labor costs rise, and expectations for service speed increase, that old approach leaves significant performance on the table. In other words, property companies aren't taking advantage of scalability.The ...
For decades, multifamily operators have staffed maintenance teams using a simple rule of thumb: one technician for a certain number of units. The formula is straightforward, easy to explain, and requires minimal analysis. But as portfolios grow, labor costs rise, and expectations for service speed increase, that old approach leaves significant performance on the table. In other words, property companies aren't taking advantage of scalability.The ...
One of the most overlooked aspects of real estate investing isn't the deal itself, it's the defense behind the deal.Strong portfolios aren't built on leverage alone; they're protected by reserves.Here are my five that every serious investor should keep in place:1️⃣ Capital Expenditure (CapEx) ReserveFor roofs, HVAC systems, and major replacements.Allocate 3–5% of gross rents annually to protect against large capital shocks.2️⃣ Operating Reserve ( ...
"A tenant today asked me to drive them to the party store to get a money order so they could pay their rent. I drove them and waited outside, they were taking awhile so I went in to see what was up. The guy working the counter said the tenant came in the party store and then ran out the back of the party store." - Beal leasing agent Lol. Property Management. Lol. She got us good.


























How many times have you heard that as an on-site worker?
No training.
No context.
No callbacks when you unlock the leasing office.
Just vibes, a few miscellaneous keys, and maybe a sticky note from the last person.
Let’s be real:
This generation of leasing agents is not lazy.
They’re just not...
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Google Analytics 4 (GA4) is now the standard analytics platform for property managers who want to measure and improve their digital marketing performance. But GA4's event-based model and new reporting features can feel overwhelming—especially if coming from Universal Analytics. Here's what busy multifamily teams actually need to track, and how to get actionable insights from GA4. Why GA4 Matters for Property Managers GA4 tracks both website ...
Never speak price until you can justify its value.Why?Because if you drop the number too early,you're now going on a tour with a prospect AND their wallet. Congrats!People love to escape their own realities every once in a while.Sometimes price is the last thing someone wants to hear (again) when they're considering their new dream home.→ Prospects don't typically reject the price, they reject the idea that this is "just another" community that's ...
Jessica Berman is friends with Rommel Anacan
Need suggestions!
Need ideas for how we can set up this space for large packages. All 4 walls have mailboxes. We do have package lockers below the mailboxes and on one wall. They can only be used by USPS. The table is moveable and USPS uses the table when they are distributing mail. The room is about 12'x15'. The table does not give a mouth clearance if turned the other way.












It’s coming for distress.
Funds that waited through rate hikes are now deploying billions.
They’re buying debt, preferred equity, and recap opportunities.
Why now?
Valuations have reset.
Refinancing pressure is...
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I've been working undercover.No trench coat or sunglasses (though that would've made for a great post on socials).As my schedule allowed, I took temp assignments at multifamily communities in my area—everything from bougie high-rises to basic garden-style properties, from exclusive enclaves to places that made me double-check the locks.Why I Did ItFor years, I've worked with leaders, trained leasing professionals, and helped organizations improve ...
2025 isn't one real estate market, it's two very different stories playing out at once.On one side:Industrial assets - logistics, warehousing, manufacturing - continue to perform with minimal distress.Strong demand, stable leases, and long-term tenants are keeping these properties resilient.On the other:Office, select multifamily, and portions of retail are feeling the squeeze.These sectors carry the highest share of delinquent or specially servi ...
In another attempt to make homebuying more affordable, President Donald Trump floated the idea of a 50-year mortgage in a social media post. In response, Federal Housing Finance Agency director Bill Pulte, who oversees Fannie Mae and Freddie Mac, posted that they are “working on it,” and that it would be, “a complete game-changer.”
The purpose of a longer-term mortgage would be to lower the monthly payment for homeowners. The longer the term of the...In another attempt to make homebuying more affordable, President Donald Trump floated the idea of a 50-year mortgage in a social media post. In response, Federal Housing Finance Agency director Bill Pulte, who oversees Fannie Mae and Freddie Mac, posted that they are “working on it,” and that it would be, “a complete game-changer.”
The purpose of a longer-term mortgage would be to lower the monthly payment for homeowners. The longer the term of the loan, the smaller the principal needed each month to pay it off in full. But such a plan has other trade-offs.
1. Lower Equity
2. Higher Interest Rate
3. Privatization of Fannie Mae and Freddie Mac
Read Further: usMx2natD_8AjYhAx4J4" target="_blank">www.linkedin.com/posts/mayur-gupta-chittoor-71103a…
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In another attempt to make homebuying more affordable, President Donald Trump floated the idea of a 50-year mortgage in a social media post. In response,…
