• loader

We are a small company with only about 100 units but across 3 counties. It is just me. People set up tours and then just don't show up! Even when I call them a few hours before to confirm. I have tried to require applications before doing...

Read More...

Jack Dewberry Are they setting online appointments or are you calling / texting them. They’ll be less likely to no show if they have an appointment with a specific person. Just introduce yourself on the phone. It adds a personal touch beyond email. And of course use Google voice or any other texting app / service before your real cell number if you text
loader
loader
Attachment
Guest Insider Jack, I call them or message them directly through Zillow and we have call masking so when I call it always comes up the office number.
loader
loader
Attachment
Guest Insider Utilize Self guided tours.
loader
loader
Attachment
Cindy Shearer We have been using RENTLY. It prescreens the prospects. However RENTLY charges the prospect a fee, and a lot of people object to that.
loader
loader
Attachment
John Ridgway Look at using Rently locks with remote access. Remote tours via FaceTime.
loader
loader
Attachment
Gerry Hunt I have small affordable communities. I don't have a model unit & I never show vacants. I have floor plans & lease from these. I encourage prospects to drive through the property, get out, walk around, to see if we are a good fit for them. I encourage them to apply & get on the waitlist.
loader
loader
Attachment
Jessica Siderius Maybe send them a calendar invite so it’s in their phone and they feel obligated to respond yes or no? I live by my calendar so I won’t be at an appointment if it’s not on my calendar. Just a thought.
loader
loader
Attachment
Anonymous member If create a set schedule. Maybe something along the lines of MWF - tours at one site.
THUR/Tues- tours at another
Etc..
loader
loader
Attachment
Guest Insider Anonymous, I try to do this. If I'm gonna be at 1 property, I just try to make them back to back so I don't have to drive 35 minutes each way so much.
loader
loader
Attachment
Guest Insider I would just have some videos of units based on bedroom so that you can share that with them instead of booking showings that do not show up. I have a small complex of 74 units, and I rely on videos to send to them if they are interested in a specific layout. That way it doesnt waste your time. If they are interested after the layout video then they will fill out an application.
loader
loader
Attachment
Guest Insider What do you use for your videos? Do you care to share an example?
loader
loader
Attachment
Guest Insider I take them with the iPad and then put them on Realync or any of your social media platforms such as FB and Instagram. Hashtags always work the best when trying to reach a large audience. I also have files for each of my units on my computer that I download the video to so that if they want to see a unit that I have available I also have a video.
loader
loader
Attachment
Tina Cavaco Same with work interviews....🫣
loader
loader
Attachment
Mark Tanguay They have to meet me in the office, we go over all of the details, and if they're interested we meet over at the property to show the apartment. Saves me from going to the property then just sitting around waiting to see if they'll show up.
loader
loader
Attachment
Guest Insider Mark, unfortunately our office is too far away from the some of the properties, but this would work for stuff close by, thanks.
loader
loader
Attachment
Brooke Frederickson I get that this is frustrating, but it's also part of the game. What is your main frustration? That they are taking up your time? You could do something like a lock box on the door.
loader
loader
Attachment
Guest Insider Brooke, yeah it's time, miles, gas. I am AR and AP too so it's frustrating to have 2hrs of my day wasted depending on the property I'm showing.
loader
loader
Attachment
Michelle Andrade I have small boutique communities and have found dedicating a half day or two at each site for tours works very well.
loader
loader
Attachment
Can't comment or like? Make sure to log in or register for a free account!

 In our current real estate market the property owners have become cautious, capital is still a bit expensive, and every broker that calls claims to "have buyers" so prospecting has shifted from a numbers game to a precision art form. The brokers that will win listings in 2026 aren't relying on just the old-school cold calls alone—they're combining data, positioning, and personalized outreach to earn trust faster and demonstrate value earlie ...

Can't comment or like? Make sure to log in or register for a free account!

Can anyone please share your current on call policy with me? I'm doing some research online and finding a lot of variables. Most of the online articles or chats I found are quite dated. I'm wondering if current trends might give a better picture of all the options. Thank you!!!

Katie Rigsby Personally, I've found the ones that work the best are when there is a rotation where team mbers are on call for multiple sites but only for a week rather than a tech being on-call for their site 24/7.
loader
loader
Attachment
Allie Gartside We have had a few sorts of rotations. We’d have someone onsite, so they did majority of lock outs. Then our maintenance team would have the on-call line forwarded to them or they had a separate phone, and they’d do rotations.
Another thing we did when we had a smaller property and only one maintenance guy, we partnered him up with another small sister site and they’d rotate but do both properties, which was better than being solo on call 24/7, 365 a year. Really helped ease both sites lock out stress.
But essentially, a rotation works best because you don’t overwhelm and stress out your person assigned to lock outs.
loader
loader
Attachment
Can't comment or like? Make sure to log in or register for a free account!

No more rent-setting tools.

Yes, it is the latest to result from antitrust lawsuits targeting RealPage and similar software companies which are helping rival property managers illegally align prices by push up rents and driving up housing costs.

Read Further:
usMx2natD_8AjYhAx4J4" target="_blank">www.linkedin.com/feed/update/urn:li:activity:74014…

Can't comment or like? Make sure to log in or register for a free account!

1. The Bottom Line Upfront 🎯
Lead with the headline every owner, partner, and asset manager is secretly (and not-so-secretly) scanning for.

“Q2 NOI is +$18K over budget, driven by record-high renewals and tight OpEx controls.”
“Leasing is soft, but we held NOI steady by crushing ancillary...

Read More...

Can't comment or like? Make sure to log in or register for a free account!

Hello all, working on my monthly budget and variance report and having a total brain fart! What is the formula to get your actual rental income for the GPR, gain lost lease, vacancy loss, recurring concessions? I know there’s a formula that I use every month but for some reason, I can’t remember it. Help 🤪🌻😎

Wendy Doherty Put that into ChatGPT, will have it done for you asap! ✨
loader
loader
Attachment
Guest Insider Potential Gross Income
+ Other Income
- Vacancy
- Concessions
= EGI
loader
loader
Attachment
Can't comment or like? Make sure to log in or register for a free account!

We've talked about where money comes in. Now we're looking at where it goes—and what it tells you.Administrative and Marketing expenses are more than just bills. They reveal how your site functions, how your team adapts, and where your efforts pay off.📍 Here's what you'll learn in this post:👉 Admin = The Engine RoomOffice supplies, software, legal, postage, training—it's the real-world cost of running the show. A spike here might reveal growing o ...

Can't comment or like? Make sure to log in or register for a free account!

Affordability vs. performance.
Speed vs. sustainability.
Short-term cost vs. long-term value.

The original Nov 2025 date is now May 28, 2026. At surface level, it feels like “good news”... more time, more breathing room, less pressure on budgets. But if you look deeper… the delay exposes the...

Read More...

Guest Insider Delays ease short-term pressure, but true leaders invest in high-performance now creating long-term value, resilience, and better outcomes for residents and owners alike.
loader
loader
Attachment
Can't comment or like? Make sure to log in or register for a free account!
Kelle Senye shared a photo. 4 days ago

Go home, Google. You're clearly drunk! My communications director is stuck in a nightmare.

Go home, Google. You're clearly drunk! My communications director is stuck in a nightmare.
Jack Dewberry That looks like a scam email. It’s some kind of phishing attempt probably even if it doesn’t appear that way right now. Google never says “kindly” or “supposed to”. There’s typos galore. This is some type of scam in the making. Change any passwords you have with Google and log out of unknown devices tied to the Google business account email address.
loader
loader
Attachment
Jack Dewberry Also fyi Google won’t call you either. That’s probably an element to this scam. Phishing email builds trust for the phone call. Then on the call they’ll ask you to confirm a number or something to get into your account.
loader
loader
Attachment
Todd Lohr Change it to ‘Apartment Complex’ and you should be good to go.
loader
loader
Attachment
Guest Insider Todd Lohr yes to this! I run into the same issue a while back and have been using “Apartment complex” and “Apartment rental agency” since, problem solved.
loader
loader
Attachment
Guest Insider Apartment Building does not allow for hours on GMB but Apartment Complex does. Make sure your primary business category is Apartment Complex.
loader
loader
Attachment
Can't comment or like? Make sure to log in or register for a free account!
Ashley Tyeryar 4 days ago This poll ends on Dec 14 2025 at 10:16 AM

POLL: Please share your firm's chosen AI tool (corporate)

Can't comment or like? Make sure to log in or register for a free account!

I was talking with someone at #OPTECH and they said they were embarrassed to be using physical business cards at a tech conference, and I could completely relate.  I have struggled with the same question – MFI runs the largest technology virtual conference in the industry in Multifamily Demo Day, and yet here I am throwing around physical business cards – seems a bit embarrassing, right?However, the more I think about the user experienc ...

Can't comment or like? Make sure to log in or register for a free account!

I know, you are probably thinking, "Todd, really?" But this blog will take you into the unlikely universe where parking, junk fees and bathroom attendants collide. Just bear with me. One of my favorite restaurants in Orange County is Javier's in Newport Coast. It's not because the food is the best (it's good but not outstanding). The décor is nice (especially after their redesign), but not memorable compared to many of the spots overlooking the P ...

Can't comment or like? Make sure to log in or register for a free account!


Do your residents register directly or are your communities registering for them.
Are residents paying community or Parcel Pending?

Read More...

Can't comment or like? Make sure to log in or register for a free account!

Hello all! Recommendations please-seminars/webinars for a new employee-never worked in property mgmt before-specifically I am looking for training related to resident retention and prospective residents! TIA!

Guest Insider Hi Karen! We have great webinars in our series from a large variety of topics! We also have a large library of on demand trainings that you can choose from. Here is the link to check those trainings out: www.multifamilyinsiders.com/webinars
loader
loader
Attachment
Karen Mattis Yes I saw those but the upcoming ones seem more for supervisors….
loader
loader
Attachment
Guest Insider People make decisions on how they feel, not on facts alone, ie. on a tour or talking with a resident, they feel welcomed and heard. You can teach how to do a tour, or enter a resident request, but in my 30 years of experience, if someone doesn't have politeness and listening skills to begin with, then the only way they will learn, if they do, is by shadowing someone else who exemplifies those skills.
loader
loader
Attachment
Can't comment or like? Make sure to log in or register for a free account!

 Voice Search Is Changing Community Names"The Residences at…" format is failing—and voice search is the reason why. Smart speakers, voice assistants, and voice-to-text tools are influencing how prospective residents search for apartments. And the naming conventions that once worked perfectly fine in a typed-search world just don't hold up in a voice-first one.Think about how people actually start their search today: "Alexa, find apartments n ...

Can't comment or like? Make sure to log in or register for a free account!

 Today's prospects know more than ever… and yet somehow know less than ever.Let me explain.Prospects walk in loaded with information. Before they ever meet a leasing professional, they've already:Compared pricing at every compReviewed floor plans and availabilityRead Google reviews, TikTok tours, Reddit threads, and Facebook community groupsWatched virtual tours (sometimes more than once)Mapped out commute timesChecked every amenity listIt's ...

Can't comment or like? Make sure to log in or register for a free account!
  • Event starts in: