Rich Frederick's profile| Property Management | Resident Retention

Who else is totally geeked out on what's possible w/ prompting?
Token Management:
If you are doing any kind or form of AI development using Claude, Gemini, GPT Codex, etc., token management needs to be taken into consideration and part of your AI dev strategy.
Experimented w/ a variety of prompting methodologies, best method that I've found for reducing token usage w/ Claude has been a combination of using JSON + Query Language w/ some regex (... Show more

Show previous comments (3)

Miles Scruggs John Kelly roll the clock back 30 years or so and it could have been a guy just like you making the same statement about “computers” and still missing the point.
It isn’t about replacing people it is about enriching the overall experience.
Don’t kid yourself though consumers get to decide what the value of human interaction is for this product. I wouldn’t count on consumers transparently paying too much extra to for the human interaction with their property manager. If they can source the place they want and have it maintained with minimal interaction and save money…. I would guess most will be voting that direction with their dollars.

Rich Frederick Miles Scruggs yep, when I graduated college in 93' w/a degree in Graphic Design and searching for a job, I'd go into interviews and people would tell me "Computers are just a fade and can't replace the eye, talent of a human", these individuals were in their late 40's & 50's. A few years later, those that couldn't adapt & learn: QuarkXpress, Pagemaker, Photoshop, PostScript, Illustrator etc. were pushed out of the workforce. AI is the next technical evolution. I hear the comment a lot "Human experience", my reply to that is "Have you called Delta or CVS lately?", that's all AI.
10 years ago, if you look at the skill sets required to be a property manager etc. it was 80% human/people sale skills and 20% tech skills. Today it's inverted 20% people skills and 80% tech skills ( That most don't have & why people are freaking out ). When "AI Prompting" becomes a mandatory course like Math or English in high school & college, it's going to radically change the makeup of the workforce.
Those that... Show more

Miles Scruggs yep, when I graduated college in 93' w/a degree in Graphic Design and searching for a job, I'd go into interviews and people would tell me "Computers are just a fade and can't replace the eye, talent of a human", these individuals were in their late 40's & 50's. A few years later, those that couldn't adapt & learn: QuarkXpress, Pagemaker, Photoshop, PostScript, Illustrator etc. were pushed out of the workforce. AI is the next technical evolution. I hear the comment a lot "Human experience", my reply to that is "Have you called Delta or CVS lately?", that's all AI.
10 years ago, if you look at the skill sets required to be a property manager etc. it was 80% human/people sale skills and 20% tech skills. Today it's inverted 20% people skills and 80% tech skills ( That most don't have & why people are freaking out ). When "AI Prompting" becomes a mandatory course like Math or English in high school & college, it's going to radically change the makeup of the workforce.
Those that want to survive what's coming: Learn everything you can about LLMs, replace the doom scrolling with "Basics in Prompting"

Miles Scruggs I regularly consume 3-4M tokens per day. It is less about your prompts but more about being thoughtful of your context window and practice good digital hygiene just because you have a 1M token window doesn’t mean you should fill it unless you are working on something with a massive context.
If your AI prompt is some version of ‘find me this data from this data source’ I would argue that is the wrong tool for the job. It is much better suited for: write me a UI that will allow me to glean this data I need moving forward.

Can't comment or like? Make sure to log in or register for a free account!

Wanted to share some AI stuff I've been tinkering with for the past several months.

AEO / AI Optimization is a hot topic in our industry. There are various commercial platforms that will analyze a sites keywords, content, AI visibility & technical SEO. SEMrush, Conductor, Brightedge. etc. Some of these platforms come with a hefty annual subscription fee $50K.

Needed something to quickly analyze a sites META data ( H Tags, Title Tags, META... Show more

Photos are being loaded.

Brent Williams and Monique

Ellen Thompson Honestly I don't know how those platforms survive. SEMRush wanted close to $100 per website so we built our own platform.

Our biggest blocker trying to fix these issues is some website providers don't let us add new pages or charge for them. We literally don't have the space to add the content to built EEAT.

Can't comment or like? Make sure to log in or register for a free account!

TL;DR:

Google over the weekend released UCP, Universal Commerce Protocol to provide direct commerce purchases via organic search results. How long before it impacts the Multifamily Industry?

Is our industry ready for UCP? What's UCP?
Google's UCP is "Universal Commerce Protocol" leverages Agentic AI + APIs to provide end users to purchase directly through the organic search results ( ILS disruption has entered the chat.... ). 💀

Been saying for... Show more

Brent Williams, Chelsea Kneeland and 1 other

Max Ruso 98% of apartment sites dont have ecommerce (payments) tied to Google Analytics. Without that Part everything breaks. Each Unit requires its own SKU and URL.

Each unit page requires proper schema:

{
"@context": "schema.org";,
"@graph": [
{
"@type": "Organization",
"@id": "#org"" target="_blank">example.com/;,
"name": "Example Residential Management",
"url": "example.com/";,
"telephone": "+1-555-010-5555",
"email": "[email protected]",
"logo": {
"@type": "ImageObject",
"url": "example.com/assets/logo.png";,
"width": 600,
"height": 60
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-555-010-5555",
"contactType": "leasing",
"areaServed": "US",
"availableLanguage": ["en", "es"]
}
},
{
"@type": "WebSite",
"@id": "#website"" target="_blank">example.com/;,
"url": "example.com/";,
"name": "Example Apartments",
"publisher": { "@id": "#org"" target="_blank">example.com/; },
"inLanguage": "en-US"
},
{
"@type": "ApartmentComplex",
"@id": "#complex"" target="_blank">example.com/;,
"name": "Example Apartments",
"url": "example.com/";,... Show more

98% of apartment sites dont have ecommerce (payments) tied to Google Analytics. Without that Part everything breaks. Each Unit requires its own SKU and URL.

Each unit page requires proper schema:

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://example.com/#org",
      "name": "Example Residential Management",
      "url": "https://example.com/",
      "telephone": "+1-555-010-5555",
      "email": "leasing@example.com",
      "logo": {
        "@type": "ImageObject",
        "url": "https://example.com/assets/logo.png",
        "width": 600,
        "height": 60
      },
      "contactPoint": {
        "@type": "ContactPoint",
        "telephone": "+1-555-010-5555",
        "contactType": "leasing",
        "areaServed": "US",
        "availableLanguage": ["en", "es"]
      }
    },
    {
      "@type": "WebSite",
      "@id": "https://example.com/#website",
      "url": "https://example.com/",
      "name": "Example Apartments",
      "publisher": { "@id": "https://example.com/#org" },
      "inLanguage": "en-US"
    },
    {
      "@type": "ApartmentComplex",
      "@id": "https://example.com/#complex",
      "name": "Example Apartments",
      "url": "https://example.com/",
      "description": "Luxury apartment community in Downtown featuring a rooftop pool, 24/7 fitness center, and modern finishes.",
      "telephone": "+1-555-010-5555",
      "image": [
        {
          "@type": "ImageObject",
          "url": "https://example.com/assets/exterior-hero.jpg",
          "description": "Front exterior view of Example Apartments"
        },
        {
          "@type": "ImageObject",
          "url": "https://example.com/assets/pool-area.jpg",
          "description": "Rooftop swimming pool"
        }
      ],
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "123 Innovation Drive",
        "addressLocality": "Austin",
        "addressRegion": "TX",
        "postalCode": "78701",
        "addressCountry": "US"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": 30.2672,
        "longitude": -97.7431
      },
      "amenityFeature": [
        {
          "@type": "LocationFeatureSpecification",
          "name": "Rooftop Pool",
          "value": true
        },
        {
          "@type": "LocationFeatureSpecification",
          "name": "24/7 Fitness Center",
          "value": true
        },
        {
          "@type": "LocationFeatureSpecification",
          "name": "Pet Friendly",
          "value": true
        },
        {
          "@type": "LocationFeatureSpecification",
          "name": "Co-working Space",
          "value": true
        }
      ],
      "petsAllowed": true,
      "potentialAction": {
        "@type": "ScheduleAction",
        "target": {
          "@type": "EntryPoint",
          "urlTemplate": "https://example.com/schedule-tour"
        },
        "name": "Schedule a Tour"
      }
    },
    {
      "@type": "ItemList",
      "@id": "https://example.com/floor-plans/#itemlist",
      "name": "Available Floor Plans",
      "itemListOrder": "https://schema.org/ItemListOrderAscending",
      "numberOfItems": 2,
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "item": {
            "@type": "FloorPlan",
            "@id": "https://example.com/floor-plans/a1/#floorplan",
            "name": "The Austin - A1",
            "description": "Spacious 1-bedroom layout with island kitchen and balcony.",
            "url": "https://example.com/floor-plans/a1/",
            "image": "https://example.com/assets/floorplans/a1-2d-layout.jpg",
            "numberOfBedrooms": 1,
            "numberOfBathroomsTotal": 1,
            "floorSize": {
              "@type": "QuantitativeValue",
              "value": 750,
              "unitCode": "FTK"
            },
            "amenityFeature": [
              { "@type": "LocationFeatureSpecification", "name": "Walk-in Closet", "value": true },
              { "@type": "LocationFeatureSpecification", "name": "Balcony", "value": true }
            ],
            "offers": {
              "@type": "Offer",
              "price": "1850",
              "priceCurrency": "USD",
              "priceSpecification": {
                 "@type": "UnitPriceSpecification",
                 "price": "1850",
                 "priceCurrency": "USD",
                 "unitText": "MONTH",
                 "referenceQuantity": {
                   "@type": "QuantitativeValue",
                   "value": "1",
                   "unitCode": "MON"
                 }
              },
              "availability": "https://schema.org/InStock",
              "validFrom": "2025-02-01"
            }
          }
        },
        {
          "@type": "ListItem",
          "position": 2,
          "item": {
            "@type": "FloorPlan",
            "@id": "https://example.com/floor-plans/b2/#floorplan",
            "name": "The Travis - B2",
            "description": "Corner 2-bedroom unit with panoramic views.",
            "url": "https://example.com/floor-plans/b2/",
            "image": "https://example.com/assets/floorplans/b2-2d-layout.jpg",
            "numberOfBedrooms": 2,
            "numberOfBathroomsTotal": 2,
            "floorSize": {
              "@type": "QuantitativeValue",
              "value": 1100,
              "unitCode": "FTK"
            },
            "offers": {
              "@type": "Offer",
              "price": "2400",
              "priceCurrency": "USD",
              "priceSpecification": {
                 "@type": "UnitPriceSpecification",
                 "price": "2400",
                 "priceCurrency": "USD",
                 "unitText": "MONTH",
                 "referenceQuantity": {
                   "@type": "QuantitativeValue",
                   "value": "1",
                   "unitCode": "MON"
                 }
              },
              "availability": "https://schema.org/InStock",
              "validFrom": "2025-02-15"
            }
          }
        }
      ]
    },
    {
      "@type": "CollectionPage",
      "@id": "https://example.com/floor-plans/#webpage",
      "url": "https://example.com/floor-plans/",
      "name": "Floor Plans & Pricing | Example Apartments",
      "isPartOf": { "@id": "https://example.com/#website" },
      "about": { "@id": "https://example.com/#complex" },
      "mainEntity": { "@id": "https://example.com/floor-plans/#itemlist" },
      "breadcrumb": { "@id": "https://example.com/floor-plans/#breadcrumb" },
      "inLanguage": "en-US"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://example.com/floor-plans/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://example.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Floor Plans",
          "item": "https://example.com/floor-plans/"
        }
      ]
    }
  ]
}

Can't comment or like? Make sure to log in or register for a free account!

If you are a small shop and limited on your creative budget or team, Google Labs just released "Pomelli"

Could be a game changer for creating social media campaigns, flyers, digital content etc.

Further indication of how AI is going help shape content generation, advertising & social media in our industry.

Cheers!

labs.google.com/pomelli/about/

Chelsea Kneeland and Monique

Can't comment or like? Make sure to log in or register for a free account!

Rich Frederick

Event starts in:

Latest Surveys

New Insiders