🔥 I’m here at the Best Ever Commercial Real Estate Conference with my favorite business partner, Beckie Lambert… and I’m reminded why events like this are absolutely critical.

Yes, the workshops are great. You pick up new tactics, sharpen strategy, and learn what’s working right now in the market.

But honestly? The biggest shift isn’t tactical — it’s mental.

When you’re trying to do bigger deals, it can feel intimidating. You don’t even know how...🔥 I’m here at the Best Ever Commercial Real Estate Conference with my favorite business partner, Beckie Lambert… and I’m reminded why events like this are absolutely critical.

Yes, the workshops are great. You pick up new tactics, sharpen strategy, and learn what’s working right now in the market.

But honestly? The biggest shift isn’t tactical — it’s mental.

When you’re trying to do bigger deals, it can feel intimidating. You don’t even know how to think at that level yet.

Then you surround yourself with people closing 200-, 400-, 1,000-unit deals… and you realize something powerful:
They’re not superheroes.
They’re just people who decided to step up, build relationships, and take action.

That proximity completely rewires your belief system.
🧠 Bigger thinking becomes normal
🔥 Bigger deals feel attainable
🤝 Bigger partnerships become possible

And here’s the part most people underestimate — relationships.
Last year, I came to conferences like this with one goal: scale into serious multifamily.

I put it on my vision board. I started affirming it. I kept showing up in rooms where those deals were happening.

And in the most unlikely place — a steam room — I met Matt Tiki.
We struck up a conversation. Turns out he had a 452-unit apartment complex looking for funding.

Because I showed up, because we connected, I had the opportunity to raise several million dollars for that project… and add 452 doors to our portfolio.

That one relationship changed our trajectory.
Conferences aren’t just about learning.
They’re about upgrading your identity.
They’re about expanding your network.
They’re about accelerating your growth curve.
If you’re serious about scaling, you have to prioritize education and proximity.

Who you’re around matters. Show more

I bought my very first rental property in 2012 while I was still a psychology professor. I took a lot of action, worked hard, flipped houses, built rentals, and did it full-time for years.

And yet… it still took a full decade to reach my first 100 doors.

To be honest, I eventually got restless....

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