8/26 - 8/27
What NYC's Broker-Fee Law Can Teach Landlords EverywhereBy Aleksei ApasovIf you own or manage rental property outside New York, it's easy to assume the city's broker-fee law has nothing to do with you. I think that's a mistake.Real estate policies have a habit of spreading. What starts in one major market often becomes a model—or at least a talking point—for lawmakers elsewhere. New York just happened to go first, and that makes it an interesting ...
Brent Williams is friends with Ashley Effinger
A practical way to measure Generative AI's impact on leasing, collections and renewals AI earns attention in multifamily for many reasons, but for operators, there are two clear drivers of value: automating outbound communications to move work faster and making execution more consistent. But none of these promises belongs in an NOI discussion until it can be tied to a measurable operating result.The useful question is not, "Is AI he ...
There is an unsaid issue that too many companies struggle with - there are so many open tickets, that we can’t afford to have our maintenance teams stepping away from their daily duties. Therefore, maintenance does not get the training opportunities they need, including leadership growth.
Thank...
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I've been in brokerage for over 25 years now, and I've watched a lot of firms come and go.And here's the thing: the ones that last don't have some secret sauce. They're not smarter than everyone else. They're not connected to some magic pipeline you don't have access to.They just do three things, over and over, long after those things stop feeling exciting.I call them the 3 F's.Read through them and be honest with yourself about which one y ...
We all have the same responsibilities and level of experience.
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Not an adventure to share but does anyone have a good elevator company to recommend?


























Absolutely agree, Sarah! It's awesome to hear that your teams are having those conversations and using their skills and communication to make things better!
The apartment industry spends enormous amounts of time discussing occupancy, conversion rates, resident satisfaction, and operational efficiency.Yet one of the biggest sources of friction in the renter journey is hiding in plain sight.Uncertainty.Not uncertainty about rent.Not uncertainty about availability.Uncertainty about pets.For millions of renters, the question isn't simply:"Are pets allowed?"It's:Which pets?How many?Are there breed restric ...
This applies so much beyond training, too. We see the same thing with marketing technology and AI right now. More tools don’t automatically mean better performance. The teams getting the most out of them are the ones having the conversations, buildin
"Buildings don't outperform. People do." The multifamily industry has never had more information.Webinars. Conferences. Podcasts. LinkedIn posts. AI tools. Vendor demonstrations. Industry reports. New technology launches.Yet despite this abundance of information, many operators still struggle with the same challenges they've faced for years: employee turnover, resident retention, operational consistency, and finding time to improve while sim ...
A luxury apartment community is not defined by what was installed. It is defined by what the prospect and resident consistently experience.A prospect can tour an apartment with quartz countertops, designer lighting, stainless-steel appliances and a resort-style pool: and still leave unconvinced that the community is truly luxurious.Perhaps she waited two days for a response to her inquiry.Maybe the parking instructions were confusing, ...
How often do you have them?
Do you have a special discount for those who attend the open house?
Have you done anything fun or creative?
Do you even call them open houses?
Thanks in advance!
It’s funny what counts as a “good day” in property management. 😂
A good day isn’t when everything goes perfectly.
It’s when…
✔️ Nobody quits.
✔️ There are no major emergencies.
✔️ Maintenance isn’t putting out fires all day.
✔️ You actually get to finish at least one thing on your to-do list.
The bar is low… but somehow those are the days that feel like a huge win. 😅
If you work in property management, what’s your definition of a good day? I...It’s funny what counts as a “good day” in property management. 😂
A good day isn’t when everything goes perfectly.
It’s when…
✔️ Nobody quits.
✔️ There are no major emergencies.
✔️ Maintenance isn’t putting out fires all day.
✔️ You actually get to finish at least one thing on your to-do list.
The bar is low… but somehow those are the days that feel like a huge win. 😅
If you work in property management, what’s your definition of a good day? I know I’m not the only one.
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I’m starting to think the PropTech industry is just gaslighting itself about AI.
The executives tell me they’re "revolutionizing" the leasing process.
Then my friends text me at 11 PM because they can’t get a simple answer about a floor plan from a chatbot.
If the tech is so good, why are vacancy rates still a mess?
If the "innovation" is working, why is the renter experience still so broken?
We have companies that have been trying to solve...I’m starting to think the PropTech industry is just gaslighting itself about AI.
The executives tell me they’re "revolutionizing" the leasing process.
Then my friends text me at 11 PM because they can’t get a simple answer about a floor plan from a chatbot.
If the tech is so good, why are vacancy rates still a mess?
If the "innovation" is working, why is the renter experience still so broken?
We have companies that have been trying to solve this for a decade.
They haven't won yet.
It makes me question if we’re actually helping or if we’re just adding layers of noise between the renter and the door.
I don't know.
Maybe we're all just over-engineering a process that really just needs someone to pick up the phone.
PS we did almost 400 mystery shops in the last month. ONLY 28 leasing teams called the renter back. So, calling leads probably is a hack right now.
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I've heard a wide variation of screening/application fees lately and what's "normal" to charge applicants.
This seems to be state and/or market specific to me.
What are you charging for applications? And who here is electing to cover the fee on behalf of their applicants?
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