"Buildings don't outperform. People do." The multifamily industry has never had more information.Webinars. Conferences. Podcasts. LinkedIn posts. AI tools. Vendor demonstrations. Industry reports. New technology launches.Yet despite this abundance of information, many operators still struggle with the same challenges they've faced for years: employee turnover, resident retention, operational consistency, and finding time to improve while sim ...

For years, multifamily has competed on amenities.Bigger fitness centers. Better clubhouses. Dog spas. Coffee bars.But today's competitive advantage isn't another capital project—it's the people representing your property every single day.That was one of my biggest takeaways from my recent conversation with Jenny Romera, President of New Earth Residential, on The Property Playbook. Jenny believes operational ...

If you've worked in multifamily for more than a week, you've probably been yelled at by a resident.Maybe it was over a delayed work order. Maybe it was a rent increase. Maybe it was something completely outside of your control.One of the biggest leadership lessons I've learned in this industry is that the most effective property management professionals don't take those moments personally—they listen first.T ...