8/26 - 8/27
Curious if anyone else has noticed this…
I think two things that often limit leasing success are:
1. Not having a show-ready apartment that helps prospects visualize themselves living there.
2. Not getting out into the community and foot marketing consistently.
What’s one leasing strategy that’s consistently brought in qualified traffic for your community?
We all have the same responsibilities and level of experience.
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My company has some hourly managers so they can allocate their time among properties
Not an adventure to share but does anyone have a good elevator company to recommend?
The Foundation
A1 Property Construction they worked on several elevators
Absolutely agree, Sarah! It's awesome to hear that your teams are having those conversations and using their skills and communication to make things better!
The apartment industry spends enormous amounts of time discussing occupancy, conversion rates, resident satisfaction, and operational efficiency.Yet one of the biggest sources of friction in the renter journey is hiding in plain sight.Uncertainty.Not uncertainty about rent.Not uncertainty about availability.Uncertainty about pets.For millions of renters, the question isn't simply:"Are pets allowed?"It's:Which pets?How many?Are there breed restric ...
This applies so much beyond training, too. We see the same thing with marketing technology and AI right now. More tools don’t automatically mean better performance. The teams getting the most out of them are the ones having the conversations, buildin
"Buildings don't outperform. People do." The multifamily industry has never had more information.Webinars. Conferences. Podcasts. LinkedIn posts. AI tools. Vendor demonstrations. Industry reports. New technology launches.Yet despite this abundance of information, many operators still struggle with the same challenges they've faced for years: employee turnover, resident retention, operational consistency, and finding time to improve while sim ...
A luxury apartment community is not defined by what was installed. It is defined by what the prospect and resident consistently experience.A prospect can tour an apartment with quartz countertops, designer lighting, stainless-steel appliances and a resort-style pool: and still leave unconvinced that the community is truly luxurious.Perhaps she waited two days for a response to her inquiry.Maybe the parking instructions were confusing, ...
How often do you have them?
Do you have a special discount for those who attend the open house?
Have you done anything fun or creative?
Do you even call them open houses?
Thanks in advance!
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It’s funny what counts as a “good day” in property management. 😂
A good day isn’t when everything goes perfectly.
It’s when…
✔️ Nobody quits.
✔️ There are no major emergencies.
✔️ Maintenance isn’t putting out fires all day.
✔️ You actually get to finish at least one thing on your to-do list.
The bar is low… but somehow those are the days that feel like a huge win. 😅
If you work in property management, what’s your definition of a good day? I...
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I’m starting to think the PropTech industry is just gaslighting itself about AI.
The executives tell me they’re "revolutionizing" the leasing process.
Then my friends text me at 11 PM because they can’t get a simple answer about a floor plan from a chatbot.
If the tech is so good, why are vacancy rates still a mess?
If the "innovation" is working, why is the renter experience still so broken?
We have companies that have been trying to solve...
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I've heard a wide variation of screening/application fees lately and what's "normal" to charge applicants.
This seems to be state and/or market specific to me.
What are you charging for applications? And who here is electing to cover the fee on behalf of their applicants?
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Some of our regions have increased the fee to try to help pre-qualify applicants
Some of our regions have it at cost to lower the application barrier as much as possible
Most of our properties have a promo code or deal to waive the application fees under certain conditions.
There's a handful of strategy options depending on what the law permits
Advice appreciated. I am on the brink of exploring new opportunities. I am a Senior Community manger that has filled in many roles and positions (unofficially) in my company. I have been here 4 years and always volunteering to learn and grow. I absolutely love my company. My regional is draining me. I am a very detail oriented, very organized and don’t miss deadlines 99% of the time. When I am going to miss something, I communicate before hand... Show more
And then you can gladly collect your unemployment check whilst searching for a better company 😉
This is meant to give you a laugh, so…
I hoped it worked 🤣🤪
Keep your chin up!
Every marketing team in this industry knows their neighborhood pages are weak. What's wild is that everyone knows this, everyone agrees it matters, and almost nobody fixes it.That pattern usually means the problem has been misdiagnosed. We keep treating neighborhood content as a copywriting deficiency, something a better writer would solve. It isn't. It's a structural failure in how the work gets assigned, resourced, and owned. And you can hire t ...
Check this out from
Paige Simpson
!
For those new to the Stop, Start, Continue strategy, here is a very simple breakdown:
🛑 Stop: What should we stop doing because it isn’t helping?
Too many status meetings, duplicating work, unnecessary approvals
🟢 Start: What should we begin doing that...
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Comment your answer below!👇
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19 AugEvent starts in:
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