There's new technology that makes software development very easy, and it's about to hit the multifamily industry hard (and IMO, in a controversial way). It's called vibe coding, and it's making it easier than ever to build and launch new software tools. But while the code might come easy, the real barriers to success in the multifamily industry haven't changed, and that's why I predict that many new platforms will fail.  What ...

We've all seen the power of great branding in action. Citizens Bank, for example, has its name pasted across my local Major League Baseball stadium (go Phils!). Every game, thousands of fans walk through Citizens Bank Park, surrounded by logos, signs, and a clear, consistent brand presence. It's a textbook case of how to invest big in marketing visibility.  Which made what my boss, Ellen, saw the other day all the more surprising.  ...