We've all seen the power of great branding in action. Citizens Bank, for example, has its name pasted across my local Major League Baseball stadium (go Phils!). Every game, thousands of fans walk through Citizens Bank Park, surrounded by logos, signs, and a clear, consistent brand presence. It's a textbook case of how to invest big in marketing visibility. Which made what my boss, Ellen, saw the other day all the more surprising. ...
We talk a lot about scaling in multifamily. More doors, more markets, more properties. But what we don't talk about nearly enough is what can break down when you try to do that on a stack of disconnected systems.The Fortress OS team put something in writing that I think a lot of operators know in their gut, but we haven't yet fully named. Growth doesn't slow you down. Fragmentation does. You can add a property and suddenly have leases in one plac ...
Is anyone else seeing a trend lately where ownership and management companies are significantly reducing onsite office staff to cut payroll costs?
I’ve been with my company for several years, and they’re proposing to reduce our office team from six people down to just three at a 600+ unit...
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I’ve also seen offices open 1-3 days a week.
One pain point I've seen over the years working on the web dev side is waiting around for digital assets, especially "floor plans", which can take a few days to a week. How could AI be leveraged to reduce the time down from days & weeks to minutes? Started working on building out a "drag & drop" Floor Plan Generator. It's about 90% complete, still have to polish the export options & 3D Floor Plans.
Floor Plan Generator: drag and drop a floor...
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Let's talk about the phone. With all the new AI assistants, chatbots, and automated answering strategies, it's easy to think the traditional phone call is a relic of the past. You might even have let your telephone presentation skills get a little rusty.Let me tell you something: There is nothing more powerful in this industry than an on-site leasing professional in a direct, live conversation with a rental prospect.When that phone rings, it's no ...
Hi everyone — I’m an onsite Property Manager with 3.5+ years of experience in multifamily housing (leasing, renewals, collections, resident relations, and AppFolio).
I currently manage an 84-unit community and am looking to relocate within the next few months due to my current role ending.
I’m primarily targeting Arizona and California (mid-size markets preferred), but I’m open to opportunities outside Wisconsin. I’m open to Assistant Property...
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Prior to each event that we cover at Multifamily Insiders, I try to narrow my focus to a handful of sessions that effectively strike at today's current challenges or are tackling a topic in a new and unique way. As we lead up to Apartmentalize, these are the sessions I'm looking forward to: Fee Transparency That Works: Turning Compliance into Better ROIFee transparency is no longer a future consideration, it ...
Most multifamily amenity naming follows a pretty predictable formula. The rooftop is called "The Rooftop." The fitness center is called "The Fitness Center" or, if the property wants to feel a little more elevated, "The Fitness Studio." The pool is "The Pool." Once in a while there's a clever attempt: "The Sky Lounge," "The Den," "The Hub." But mostly, amenity naming gets treated as labeling, not branding.That's a missed opportunity.When amenity ...
The process to close someone looking months out in advance is generally broken.
Lisa Trosien continues to be on fire with her research/analysis on prospect communication, and this one is a big issue.
I think it's important to think about the "Planner" type of personality. It doesn't necessarily mean they will be wishy-washy up to the actual decision day.
Oftentimes, a Planner wants certainty in their lives, which is why they are looking 6...
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Love for pets is at an all-time high and only continues to increase. The American Pet Products Association indicates that 71% of U.S. households own a pet, while research by the Pew Research Center found that an overwhelming majority of pet owners, 97%, consider their pets part of the family to some extent. These trends, naturally, have major implications for rental housing. More than ever, residents are evaluating a property's pet-centric feat ...
The word "survey" used to mean something. It was a structured and methodological way to gather insights that inform decisions. Today, that definition has been blurred. From quick pop-up ratings to automated review requests, many tools now wear the label "survey" without delivering the depth or rigor the term implies. Nowhere is this confusion more visible than in the multifamily industry, where resident feedback is often reduced to simple star ra ...
In most cases, landlords only need verification that you have a disability-related need for an ESA, not the details of your diagnosis. Before redacting anything, consider asking your provider to issue a revised letter that does not include specific medical information.As for the pet deposit, many...
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I've spent years in commercial real estate, building companies, closing deals, and watching brokers burn out not because they lacked talent, but because they never built a system. They'd land a big lease, get two referrals from it, coast for six months, and then panic when the pipeline ran dry.CRE is relationship-driven — everyone knows that. But the brokers who thrive long-term don't just maintain relationships. On top of their daily cold ...
Business leaders who adopt the attitude that anyone is replaceable, thinking they can simply hire someone with a greater skillset or someone with a more prestigious pedigree, are fooling themselves.
When a company has a truly great employee, that employee carries value that simply cannot be replaced. They have extensive product, systems, and process knowledge. They hold client relationships that have been built over many years or could take...
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Love this: "Experience Is the New Amenity". We keep our pools "sparkling", we keep our landscaping "mature" and "lush", and hopefully... our prospect and resident experience "exceptional".
THIS! "Your resident experience will never outperform your employee experience." Well said!
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Event starts in:
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15 JulOnline!
