Thank you for replying, Sherri! My approach is to understand the underlying preference of people, and meeting them there. Like you mentioned, no matter how seamless the solution is, some people will just prefer the hand-held experience. But I thin
Love the AIM recap from Mike Whaling: soundcloud.com/30lines/aim2026
The AIM 2026 Conference emphasized that artificial intelligence is an operational accelerator, not a standalone "magic bullet" strategy, requiring teams to master "boring," human-first fundamentals before technology can truly scale their success. Major themes included navigating the critical shift from traditional SEO to Answer Engine Optimization (AEO) to capture conversational search traffic, adopting unified data attribution to expose...
This is a great breakdown on the different perspectives of asset managers and property managers from
Anthony Colonnetta
. Worth a read.
A lot of talk right now about whether we are a "people business", in that prospects and residents want to connect with a real person. I am not convinced we are.Imagine you have a maintenance issue – the ideal scenario is akin to magic. I walk out of the room, walk back in, and it's fixed.Granted, that's silly, but nowhere in my ideal scenario did I think, "I really want to chat with someone about this."Similarly, when I'm touring an apartment, fu ...


Have you tried Zego? They were featured on a recent Multifamily Demo Day - happy to send you the demo if it helps.
Read More...
I LOVE this: "optimized for inoffensiveness". I am a firm believer there is an ROI for being unique, but there is also risk - one has to know what resonates, and I think most in the industry would rather play it safe. We need better metrics to show






Anyone watch Love on the Spectrum? Well...
One of the episodes was filmed at one of Hillpointe's communities, Point Grand Communities, as shared by Josh Draughn!
AI search is starting to change how people find apartments, whether we are ready or not. Curious where everyone actually is on this. Are you…






What an incredible year! The Webinar Wednesday series had excellent trainings in 2025!Every year, we celebrate the top 5 highest rated webinar events, rated by the community itself. Without further ado, here are our 2025 Insiders Choice Award Winners! 2025 Insiders Choice Award Winners Lisa Trosien60 More Ideas in 60 Minutes Lisa trave ...
How long should the permitting process take? "Why does it take months and months and months to get a building permit?" ~Jeff Bezos
Love this quote:
“The best operators I’ve met tend to underwrite the downside first before they get excited about the upside.”
~ Tamer Salah
This goes for just about any deal or opportunity.
It is much more difficult to accurately assess risk or negative factors once someone has already fallen in love with a plan.
Once that happens, we tend to advocate for a plan rather than take a critical eye to it.






At nearly every multifamily conference today, technology dominates the conversation. AI, automation, platform integrations, centralized workflows, resident experience tools - the volume of solutions entering the market continues to accelerate.But for operators who have lived through enough software rollouts, the lesson is becoming clear: buying technology is easy, making it work is hard.During a recent panel at RETCON, featuring Genevieve B ...
Great article! Can you tell me why deferred maintenance is a good thing? I agree with all the others, but does deferred maintenance essentially mean they took out value (through not doing maintenance) prior to the sale?
