One of the biggest topics on multifamily right now is resident satisfaction as communities try to retain their residents.In this conversation with Megan Adams, Director of Marketing at Legend Management Group, on how they proactively seek out resident feedback and then adapt their own processes to improve the resident experience.In this interview, she talks about how her teams leveraged satisfaction scores f ...
The multifamily industry is at a crossroads. As legal, technological, and market pressures converge, the future of revenue management demands new ways of thinking. This was the focus of a recent episode of Multifamily Matters, where Paul Marks hosted Donald Davidoff, REBA CEO and Brad Schell, REBA Head of Pricing & Services. Together, they unpacked how the industry’s revenue strategies have evolved and what lies ahead for operators na ...
Gone are the days when leasing an apartment felt like running a marathon—one that could leave even the most dedicated teams gasping for air! With a ton of tasks from fielding inquiries to juggling tours and wrangling applications, leasing pros often find themselves in a whirlwind. But fear not! AI workflow automation is here to sprinkle some magic on the leasing game, turning chaos into calm.Zooming Through the Lead-to-Lease AdventureAI tools are ...
The multifamily industry continues to evolve, driven by exciting technological advancements that are, in part, a response to shifting resident expectations. As we look ahead to 2025, several key trends are set to shape the landscape, offering property managers valuable opportunities to enhance efficiency further, strengthen security, and improve resident satisfaction.Here, we round up the top five technology trends we expect to see this year in t ...
Color theory plays a significant role in your apartment brand's overall identity. It impacts how your prospects, residents, and anyone else who interacts with your brand perceive it. By leveraging accent colors, you can extend your branding guidelines and create a lasting impression.If you've already established a color palette, adding new colors might feel challenging or risky. But don't worry—we're here to guide you through choosing complementa ...
What's everyone getting for swag this year? There is so much out there.
Read More...
Good morning wonderful professionals, I hope everyone is well. The recent US existing home data is out.
U.S. existing home sales fell to 4.06 million in 2024, the lowest level since 1995.
For context, the U.S. population was about 70 million smaller in 1995; 266 people million then and 335 people million now.
This marks the third consecutive year of declining home sales, a trend last seen during the 2006 housing market crash and the recessions...Good morning wonderful professionals, I hope everyone is well. The recent US existing home data is out.
U.S. existing home sales fell to 4.06 million in 2024, the lowest level since 1995.
For context, the U.S. population was about 70 million smaller in 1995; 266 people million then and 335 people million now.
This marks the third consecutive year of declining home sales, a trend last seen during the 2006 housing market crash and the recessions of the 1980s and 1990s.
Adding to concerns, first-time buyers made up just 24% of all purchases in 2024, the lowest share on record.
At the same time, the median home price surged 6% to $404,400, setting a new all-time high.
Show more
How are you tracking washer and dryer rentals? We have some tenants who bring their own in and we are constantly moving machines around. Currently, we have numbered each machine and have it on a spreadsheet and also numbered as a Rentable Item in Rent Cafe. Just wondering if there are better options .
Read More...
When a prospective renter visits your leasing office, it's common practice to check their identification. This typically involves visually inspecting their driver's license or government-issued ID to ensure it looks real. But is this enough?The answer is no. Simply checking an ID might catch obvious forgeries, but it won't confirm the ID's authenticity or whether it belongs to the person presenting it. That's where ID screening comes in—a more re ...
Best advice or tips for transitioning from Assistant Property Manager to Property Manager? Class A property, 5 years old, 316 units, garden style.
Read More...
Hey everyone! I have a general question about organic traffic from social media. How is social media handled by your company? If the on-site team is in charge, which team member does it? Is there an approval process? Do you have a designated marketing team for it? Let me know!
I'm a new marketing assistant with zero background in marketing and everyone I've talked to says it's the on-site team's job to create and post content regularly, but...Hey everyone! I have a general question about organic traffic from social media. How is social media handled by your company? If the on-site team is in charge, which team member does it? Is there an approval process? Do you have a designated marketing team for it? Let me know!
I'm a new marketing assistant with zero background in marketing and everyone I've talked to says it's the on-site team's job to create and post content regularly, but marketing teams post the lead generating posts. Let me know how you/your team(s) handle it, and any advice you may have!
Show more
Give it to me….the good, the bad, the ugly with valet trash. My community is signing up with Valet Living and I’m curious of everyone’s experience and opinions on the added amenity. Thanks!
Read More...
Valentine's Day?Snooze. It's been done to death. How many chalky conversation hearts does one actually need? (Zero. The answer is zero.)Galentine's Day, though? Sign me up!The holiday, which takes place the day before Valentine's Day, celebrates friendships, and female friends in particular. It was created on the show Parks and Recreation, and has taken the real world by storm. Not since Festivus has a TV show-created celebration captured the pub ...
Why are leasing agents incentivized to acquire new renters but not to keep existing ones? I’ve never really understood this strategy from an operator perspective.
Also, why are existing residents not offered similar concessions to renew leases as new residents are to move in?
Would love insight here.
Read More...
🌟 A Heartfelt Shoutout to All Vendors 🌟
I want to take a moment to express my deep appreciation for each and every one of you. Your hard work truly makes a difference, and I want you to know that you matter—immensely. Together, we ensure that properties run smoothly, and it’s thanks to the dedication of landscaping teams, gate system specialists, painters, cleaners, staffing professionals, electricians, plumbers, fire protection experts,...🌟 A Heartfelt Shoutout to All Vendors 🌟
I want to take a moment to express my deep appreciation for each and every one of you. Your hard work truly makes a difference, and I want you to know that you matter—immensely. Together, we ensure that properties run smoothly, and it’s thanks to the dedication of landscaping teams, gate system specialists, painters, cleaners, staffing professionals, electricians, plumbers, fire protection experts, elevator technicians, golf cart services, valet trash teams, security personnel, towing companies, and everyone else who plays a vital role in the multifamily world.
Please remember that you are essential to the success of this industry. We often find ourselves responding to last-minute requests, working under pressure and dealing with misinformation, all while managing tight budgets and waiting for payments. Yet, through it all, you continue to push forward and provide outstanding services.
I want you to know that I see your efforts, and I’m cheering you on because I recognize the dedication you bring to your work. Keep doing what you do—your hard work does not go unnoticed. 💪😎
God bless you all! 🙏
Show more