Choosing the right stock photos for your multifamily property isn't just about finding pretty pictures—it's a strategic decision that can make or break your marketing efforts. Your images serve as silent salespeople, showcasing your brand and compelling potential residents to envision themselves calling your community home. Here's how to select images that tell your community's unique story effectively:The Strategic Power of Color in Your Visual ...

"Rommel! Can you fix my leaders with a one-hour talk???"I remember talking with a prospective client who was super frustrated with his team of managers, and he called me in the hope that I could "fix" them with a one-hour talk. They had recently promoted a group of assistant managers to community managers and they were frustrated and angry at their lack of effectiveness as leaders. I discovered that they were not given any training or guidance to ...

 Start planning now for Earth Day! I know ~~ Earth Day isn't until April 22! I like to make things easy & plan ahead! There are a bunch of simple ways to celebrate Earth Day at your apartment community! Gathering your residents together for an activity is always a great way to encourage retention and strengthen your resident community.Below are some easy, inexpensive ways to Celebrate Mother Earth! - Host a community clean ...

Spoiler alert – I'm not here to debate the "where to work from" strategy! Great points on both sides of that conversation, but, alas, that's a conversation for another day. But for today…what unintended consequences have we seen for those that have implemented a return to office (RTO)? For one of the world's most well-known companies, Amazon, they found out the old cliche "it's not important until you don't have it" rings true for one of my favor ...

Trends flow in and out of fashion. A designers job is to identify which ones have staying power to keep your next project fresh and meaningful for years to come. A key trend in multi-family that has emerged is Epic Nostalgia. Close your eyes and imagine all of the goodness of growing up in your childhood home. Do certain looks, styles, colors or textures emerge?If so, apply some of those retro elements in new fresh ways to your spaces. ...

In this fast-paced world, multifamily residents value on-demand services in their living spaces. From package management to maintenance services and beyond, renters expect greater flexibility, convenience, and responsiveness from their living environments. However, many multifamily communities are struggling to keep up with this evolution. Property owners, operators and on-site teams often feel pressured to meet these expectations. So, what are t ...

 A Compelling Case Study: Why Investing in Revenue-Generating Fiber-Backed WiFi for Apartments Makes Sense—Even in This EconomyIn today's unpredictable economic landscape, apartment owners and managers face a delicate balancing act. Rising operational costs, volatile markets, and the constant pressure to retain residents can make any new investment feel like a gamble. Yet, there's a powerful argument for integrating Fiber-Backed WiFi into yo ...

I used to think spring was the easy season.No more frozen pipes. No more snow removal. No more 2 AM heat emergencies.Then, in March 2019, I walked a property after a long winter and realized I had been way too relaxed.It started with a single ceiling stain. Barely noticeable. The resident hadn't even reported it.By the time we investigated… ❌ The insulation was soaked. ❌ Mold had already started creeping in. ❌ The repair bill was way bigger than ...