I think this also comes back to the Centralization and AI discussion. When companies started to talk about Centralization, they said they would take that extra capacity and dedicate it towards resident experience. But when it all came down to it, t
For eight months this year, AI wrote a good chunk of our agency's blog and social content. It never ever touched our client work or a single line of brand messaging. It only wrote our internal posts, built around keywords we knew our audience was searching for.Just looking at the numbers, it worked. In 2025, about 1/4 of our new posts picked up real traffic in the first few months. This year, 4/5 did, and average time on page more than doubled. I ...
The Asset Managers sit behind a computer, at a desk, and most of the time really don’t understand (or appreciate) what really goes on at the property on a daily basis.
The disconnect between asset management and property management grows bigger and bigger every year and the blame usually gets...
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Here's something to think about: your next client might never Google you.Instead, they'll open ChatGPT, Claude, or Perplexity and type something like, "Who's a good industrial broker in Los Angeles?" A few seconds later, they've got three or four names. If yours isn't on that list, you didn't lose the deal. You just never knew the opportunity existed.AI is the new referral source a lot of brokers are missing. It isn't based on who knows you or wh ...
I know of two companies still using the DOS version of AMSI. Yes. It works. Once installed you own the software. The annual maintenance fee meant you had access to software updates, technical support, and training. If you had an in-house expert
Has anyone utilized Rilla? Looking for feedback, good and bad!
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Anyone using Hubspot or Zoho? Can I get your thoughts?
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Happy Friday, Insiders!😎 What's your biggest renewal headache heading into 2027? Don’t see your answer on the list? Drop it in the comments! We’d like to hear that too.🤔








As a vendor, building new relationships in business is difficult. Especially when we have preconceived ideas about what value a vendor might bring before even meeting them.
I'm curious how Investors and Property Managers have built some of their most valuable and trustworthy vendor relationships.






Totally agree Brent! All of the information is there, it should be up to the system and onsite team to decipher, not another step for prospect.
"Leasing agents shouldn't spend time duplicating automated work."This is maybe my biggest complaint with any call-in scenario. I took the time to provide all my information, but wait, now I have to say it all again to the live agent. It's playing c
I LOVE this: "An amenity is a setting. The story is what becomes possible there."
Curious what you all think are some unique giveaway options that are not simply "free rent". What feels tangible but actually costs a lot less?
Thanks for sharing, Lisa!
AI can respond instantly. Schedule the tour. Follow up. Nurture the lead.Great.But what happens when the prospect actually walks through the door?As more of the leasing process becomes automated, the skills of the leasing professional become more important, not less.Technology can make the front end of leasing faster and more efficient. It can help prevent leads from going unanswered and keep prospects engaged when the leasing office is closed.Bu ...
For over the last 12 months, we have consistently had to spend a significant amount of time resolving issues with payments not being applied correctly. We’ve had to repeatedly provide proof of payment, payment confirmations, and documentation for credits that were misapplied on their end. In some...
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