2/22 - 2/23
Why Regionals Know Best
I was recently discussing property management, operations, and technology with a senior asset manager, who made a comment that stuck in my mind: "Great regionals can overcome an average operating platform, but a great operating platform can't overcome average regionals." The comment struck a chord with ...
Foresight in Focus - NMHC OPTECH 2022 in Review
Like many people in the industry, I just returned from a few days with about 2,500 of my closest friends in multifamily ops and technology. NMHC OPTECH, which took place in front of a record ...
Multifamily Revenue Management in the Dock (Again)
If, like me, you've spent a lot of years working in revenue management, you will be familiar with the reality that from time to time, you have to defend what you do for a living. We find ourselves in just such a situation, as a recent article published by ProPublica: "
A Common Disconnect: Multifamily Technology Solutions and Their Value
In my last blog, I talked about the often-overlooked role of insight in creating persuasive content. In particular, compa ...
Why I Want to Know More About ESG in Multifamily
When I conducted the interviews for this year's 20 for 20 White Paper, ESG (Environment, Social and Governance) was an unsurprisingly common theme. Based on the 20 conversations with senior executives, it seemed that ESG was becoming a driver in many decisions, including technology implementations. At the time, I ...
In Praise of Non-Obvious Content
Occasionally it happens that somebody else’s writing ties together a few ideas that have been on your mind for some time. A week ago, it happened while I was reading the excellent Justin Welsh’s Saturday Solopreneur, one of the most insightful newsletters about marketing and related topics. The blog entitled “Your ...
Back to Normal in San Diego: NAA Apartmentalize in Review
Like much of the multifamily industry, I’m spending this week catching up after a great week in San Diego, enjoying what feels like the first proper NAA Apartmentalize since before the pandemic. In this blog, I’ll identify some things that caught my eye during the show. Regionals Know Best. During NAA, it was my pleasure to interview some regional managers about the technologies they have been implementing at their properties. ...
AIM 2022: Seats at the Table and the Uberization of Residents
Spring is in the air, and for the multifamily industry, that means time for the annual migration to Huntington Beach, CA, for the Apartment Innovation and Marketing (AIM) conference. As usual, the organizers delivered a feast of thought-provoking ideas for a record audience. AIM casts the net wide to find new content, defining "marketing' in the broadest possible terms. But a few themes emerged through the first couple of days of sessions. ...
I particularly enjoyed the Cameo vid featuring Napoleon Dynamite!
It was a fantastic conference. Really enjoyed seeing "new" people (and old friends) out and about all day and night. Lots of info about "influencer" and "celebrity" marketing, including fun things to do with Cameo.
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08 FebOnline!Event starts in:
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15 Feb -
![[FREE EVENT] Multifamily Demo Day 2023](https://www.multifamilyinsiders.com/images/uploaded/2023DemoDay68.jpg)
22 Feb
Multifamily News
- The Mogharebi Group Brokers $7.25 Million Sale of Costa Mesa, CA Multifamily Community
- Housing Trust Group Breaks Ground on Affordable Community in Manatee County
- Atlas Real Estate Partners and FIDES Development Acquire Multifamily Development Site in Charleston, South Carolina
- Marla Posey with Lawson Chosen as Legislative Representative for the Virginia Apartment Management Association
- Atlas Real Estate Partners Completes the First Mixed-Use Multifamily Development in Nashville’s Wedgewood-Houston
